About this event
What’s the future of customer loyalty? Is building loyalty becoming more difficult these days? Join our loyalty webinar on the 2025 trends and predictions to prepare your strategy for next year!
December 17th, 2024, 4:00 PM CET
Join our inspiring conversation featuring: Łukasz Dubiel (Loyalty Solutions Consulting Director at Comarch), Anastasia Levashova, PhD (Co-founder of Global Loyalty Organisation), Bijou Daniel (Head of Product - Loyalty and Operations at Alshaya Group) and Sam Calcagno (Product Marketing Manager at Comarch).
By the end of 2025, approximately 85% of customer interactions will be managed without human intervention (according to Gartner). The impact of AI is growing at the speed of light and changing the relationships between loyalty programs and CX.
How can brands capitalize on this movement to not only keep their existing customers but gain new ones as well?
This is what we’re exploring in our brand-new webinar on loyalty predictions for 2025. It’s a roundtable on new solutions and strategies that are poised to run the industry next year.
All the tips, trends, and solutions you’ll learn during this webinar will be based on the results of a study conducted by Comarch & Global Loyalty Organization – “The Future of Consumer Loyalty: Global Survey on AI, Tech Innovations, and Sustainability.”*
It’s a comprehensive research that gave us incredible insight into how customers all over the world perceive loyalty programs and what their expectations are for 2025.
Want to discover them, too?
Agenda:
4:00 - 4:10 Welcome and introduction
4:10 - 4:45 Discussion panel:
- What are the top loyalty trends 2025?
- What strategies can be used to increase loyalty in 2025?
- AI in loyalty programs – deep dive
- Personalization & targeted offers
- What is predictive marketing, and why do you need it?
- How can AI improve customer experience?
- Green loyalty – everything you need to know
- How do you build a sustainable loyalty program?
4:45 - 5:00 Q&A session and summary
Those registered will receive a recording of the webinar.
*The study report will be sent in one of the follow-up email to those registered for the webinar.
Hosted by
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Team member
Sam Calcagno Product Marketing Manager @ ComarchSC T
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Team member
Lukasz DubielT
Łukasz Dubiel is an expert in loyalty programs with 19 years of experience in marketing and managing loyalty programs. For the last 11 years, he was responsible for the development and management of the loyalty program at bp Europe Branch in Poland and collaboration with key partners. He was responsible for the company's loyalty strategy in Poland and supported and implemented international loyalty projects. In November 2024r, he joined Comarch as the Loyalty Solutions Consulting Director.
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Guest speaker
Bijou Daniel Head of Product - Loyalty and Operations @ Alshaya GroupG
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Guest speaker
Anastasia Levashova Co-founder @ Global Loyalty OrganisationG
Anastasia Levashova, PhD is a Co-founder of Global Loyalty Organisation. Seasoned professional Anastasia has 30 years of experience in investments, direct investments and asset management and has built and led teams at Bank of America Merrill Lynch, Citibank and BNP Paribas. Extensive links to C-level management globally. Expertise in launch of new divisions and products. Knowledge of loyalty partner challenges & product requirements.
Comarch
For 30 years, Comarch has helped clients of major brands reach higher productivity thanks to implementing innovative IT solutions.
