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Webinar: Leverage your loyalty program to distinguish yourself from the competition

About this event

WEBINAR: Leverage your loyalty program to distinguish yourself from the competition

Join our expert panel (external and Comarch experts) for an interactive discussion on how loyalty programs can help your brand to stand out from the competition. This webinar will introduce you to the conclusions from the Comarch Loyalty Market Research 2022 (covering input from 800 consumers in Belgium and The Netherlands) and will help you to apply these learnings to your business context.

In an age where commercial competition is fierce, your loyalty program gives you a unique toolset to give your customer experience that creative twist and prevent consumers from switching. As our research suggests, customers are very outspoken on what they expect, a loyalty program puts you as a brand leader in the driver's seat to define a rich strategy supporting your core values.


"Loyal customers, they don't just come back, they don't simply recommend you, they insist that their friends do business with you."

- Chip Bell

Hosted by

  • Team member
    Leila Poleszczuk

    With a diverse experience in Marketing and almost 4 years at Comarch Benelux, Leïla specializes in Loyalty Marketing with a strong focus on loyalty cloud solutions.

  • Guest speaker
    Bülent Candan Co-founder @ We Can Marketing

    Bulent is co-founder of We Can Marketing, with broad experience and a track record in online, offline and virtual business transformation challenges.

  • Guest speaker
    Paula Thomas

    With over twenty-five years blue-chip marketing experience, Paula is now an award-winning podcaster, hosting interviews and articles for her show “Let’s Talk Loyalty”, the world’s first podcast for loyalty marketing professionals. Her show is ranked in the top 5% of all podcasts worldwide. Guests to date have included loyalty leaders from Microsoft, Ikea, American Airlines, Emirates Airlines and Boots UK among others and she has released over two hundred episodes on loyalty topics. She is a former judge for the “Loyalty Magazine Awards”, and the author of the book “Driving Loyalty in Convenience Retail”. She holds an MBA from Ireland’s top university and is a “Certified Loyalty Marketing Professional”.

  • Guest speaker
    Michael Lausenmeyer Managing Director @ Boost Loyalty Solutions @ Boost Group

    Michael is Managing Director of Boost Loyalty Solutions a company who is offering international short- mid- and long-term Loyalty Solutions for various branches like Retail, Finance, Insurances, etc. alongside the whole Loyalty Value Chain. He brings more than 20+ years of experience in CRM & Loyalty, OMNI (Meta) Channel-Marketing, Market Research, Data & Analytics and Location Based Services. He has long lasting Industry knowledge in Retail, Manufacturer, Media, Pharma, Finance and Market Research.

  • Guest speaker
    Tom Peace Managing Director @ The Loyalty People

    As Managing Director of The Loyalty People, Tom is working at the forefront of the loyalty industry. He brings expert knowledge in all forms of customer loyalty including Financial Services, Retail, F&B, Travel and FMCG sectors. Tom's experience covers the latest trends in loyalty including “Paid-for loyalty”, Card-linking, real-time data analytics and emotional/experiential loyalty techniques.

  • Guest speaker
    Jeroen De Wever Co-Founder @ We Can Marketing

    Jeroen is co-founder of We Can Marketing, a marketing agency that has a strong focus on loyalty solutions in online and offline environments. Jeroen has over 25 years of experience in data-driven marketing and customer loyalty.


For 30 years, Comarch has helped clients of major brands reach higher productivity thanks to implementing innovative IT solutions.