About this event
Discover how agile brands plan, launch, and scale a high-performing loyalty program within 90 days.
Transitioning from Simple Rewards to Strategic Customer Retention
Growing brands face a unique challenge. Basic loyalty plugins limit your scaling potential. Meanwhile, massive enterprise legacy systems demand huge budgets and endless IT development cycles.
You do not need a year-long setup or a massive engineering team to launch a world-class loyalty program.
Join our live session to discover a streamlined approach to customer retention. Learn how to launch sophisticated loyalty mechanics, gain marketing autonomy, and achieve a measurable improvement in the most important loyalty metrics for your business.
📅 Date: June 23, 10 AM CEST
GUEST SPEAKER
AGENDA
How to Prepare for Loyalty Program Implementation
- Shifting focus to core business strategy and concrete objectives.
- Defining exactly what your brand can achieve through a loyalty rollout.
Minimizing Integration Time for New Programs
- Streamlining technical setup to connect systems rapidly.
- Harnessing the full power of a best-in-class loyalty platform without compromising the differentiation that sets you apart in the market.
The Economics of Emerging Leaders’ Loyalty: Cost vs. ROI
- Analyzing upfront implementation costs against predictable monthly resource allocation.
- Tracking the key metrics that drive the attainment of a robust ROI.
Inside Comarch Loyalty Cloud: Ready-to-Use Architecture
- Deploying pre-configured, standard features right out of the box.
- Navigating the straightforward configuration process without custom coding.
Real-World Applications & Success Stories
- Key takeaways from Le BHV Marais department store and other brands’ implementation.
- Practical lessons on scaling customer engagement safely and rapidly.
Q&A: Practical Implementation Tips
Hosted by
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External speaker
Mark Bergdahl CEO & Senior Consultant @ Loyalty Consulting UKE
Mark brings over 25 years of specialized expertise to customer loyalty and data-driven marketing. His professional foundation includes pivotal experience at dunnhumby, the organization behind the world-famous Tesco Clubcard. Today, he helps international brands develop the most effective loyalty strategies, design high-performing loyalty operations and deploy the best technologies available to meet the demands of the changing face of B2B and B2C loyalty landscape.
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External speaker
Magdalena Pudelko Growth & Engagement Lead @ Comarch UKE
Magdalena is a Growth & Engagement Lead at Comarch, working cross-sector with a particular focus on retail loyalty, customer engagement and loyalty platform transformation. With nearly a decade of experience in loyalty technology, she helps growing brands move beyond simple rewards models toward scalable customer retention ecosystems by translating business objectives into practical implementation plans.
Comarch
For 30 years, Comarch has helped clients of major brands reach higher productivity thanks to implementing innovative IT solutions.
