About this event
Launch and scale the loyalty program in 90 days!
Settle for Rigid Tools or Burn Millions for Legacy?
For years, those were your only options. And it was painful. But there’s a third way.
Join us to learn how to deploy sophisticated loyalty mechanics, secure marketing autonomy, and prove ROI within your first quarter.
📅 Date: June 23, 10 AM CEST
GUEST SPEAKER
AGENDA
Building a Boardroom-Ready Loyalty Strategy
- How to align your program architecture with core business KPIs.
- How to pitch your rollout plan to secure CFO buy-in from day one.
Bypassing the IT Bottleneck
- Streamlining technical setup to connect your stack rapidly.
- How to customize your customer-facing channels without breaking your existing tech stack or waiting on engineering cycles.
The Hard Math of Loyalty ROI
- A transparent breakdown of upfront implementation costs vs. predictable monthly running costs.
- Specific revenue drivers you need to track to show positive ROI within 90 days.
Under the Hood of Comarch Loyalty Cloud
- A look at low-code, pre-configured enterprise architecture.
- Learn how to launch sophisticated reward mechanics and native promotions using a UI designed for marketing autonomy.
Enterprise Proof Points
- Key execution takeaways from Le BHV Marais department store and other global rollouts.
- Lessons on scaling customer engagement safely, rapidly, and profitably.
Q&A: Practical Implementation Tips
Hosted by
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External speaker
Mark Bergdahl CEO & Senior Consultant @ Loyalty Consulting UKE
Mark brings over 25 years of specialized expertise to customer loyalty and data-driven marketing. His professional foundation includes pivotal experience at dunnhumby, the organization behind the world-famous Tesco Clubcard. Today, he helps international brands develop the most effective loyalty strategies, design high-performing loyalty operations and deploy the best technologies available to meet the demands of the changing face of B2B and B2C loyalty landscape.
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External speaker
Magdalena Pudelko Growth & Engagement Lead @ Comarch UKE
Magdalena is a Growth & Engagement Lead at Comarch, working cross-sector with a particular focus on retail loyalty, customer engagement and loyalty platform transformation. With nearly a decade of experience in loyalty technology, she helps growing brands move beyond simple rewards models toward scalable customer retention ecosystems by translating business objectives into practical implementation plans.
Comarch
For 30 years, Comarch has helped clients of major brands reach higher productivity thanks to implementing innovative IT solutions.
