Comarch invites you to their event

The Ultimate Guide to Customer Loyalty

About this event

“Customer satisfaction is worthless. Customer loyalty is priceless.” - Jeffrey Gitomer

… is a bold statement, but non the less very true. We as companies do not want customers to be happy once, we want them to keep coming back for more.

During this webinar, we give the floor to three marketing and loyalty experts from Belgium and the Netherlands, who will each from their own perspective share the importance of achieving customer loyalty as well as their finest techniques for doing so.

“Loyalty” is often misunderstood and seen as a vague term, which is why our team of panelists will start the show by defining what customer loyalty actually is, and why it is crucial for all businesses and industries. They will go into the key components of customer loyalty, present ways of making it measurable, and show how to improve strategy.

After this, we will tap into why many companies have difficulties achieving and/or improving this area of their business, and how to solve these issues one by one. Our experts will share with you what is needed to set up and implement an effective loyalty strategy and win over more clients for the long haul.

During this jam-packed one-hour session we will touch on several important aspects of the topic, such as client on-boarding, KPIs, rewards, communication, promotions… and much more.

You do not want to miss out on this free of charge webinar, so do not hesitate further and register now! 😊

About the organizer

At Comarch, we see ourselves as a partner of companies that have the ambition to get closer to their customers and win over their hearts. Comarch provides companies with guidance and powerful IT tools to get to know their client base. It is in this spirit that we hope to welcome you during this webinar. With this event, we aim to create an open environment for networking and knowledge exchange in the field of marketing and loyalty.

Hosted by

  • Team member
    Niels De Smet Sales Manager @ Comarch

    Sales Manager for Comarch in the Benelux. Warmly welcoming new prospects and managing the international projects for our current accounts.

  • Guest speaker
    Jeroen De Wever Co-Founder @ We Can Marketing

    Jeroen is co-founder of We Can Marketing, a marketing agency that has a strong focus on loyalty solutions in online and offline environments. Jeroen has over 25 years of experience in data-driven marketing and customer loyalty.

  • Team member
    Geraldine Vercruysse Senior Business Solutions Manager Loyalty & MKT @ Comarch

    Geraldine is a loyalty solutions expert helping customers reinvent CX and digital journeys. She has 10 years of experience in managing loyalty programs from the front-end (rewards fulfillment) and back-end (IT) perspective in a B2C and B2B context.

  • Guest speaker
    Bülent Candan Co-founder @ We Can Marketing

    Bulent is co-founder of We Can Marketing, with broad experience and a track record in online, offline and virtual business transformation challenges.


For 28 years, Comarch has helped clients of major brands reach higher productivity thanks to implementing innovative IT solutions.