Comarch invites you to their event

Top Loyalty Trends: Industry-Specific Ideas 2024

About this event

Looking for a way to boost your loyalty strategy? Join us for the upcoming loyalty webinar to learn which solutions will dominate your industry in the months to follow.

Even though customer loyalty has been around for quite a while, it still remains one of the most effective tools for success. In fact, given how turbulent the past couple of years have been, in this day and age, its relevancy may be bigger than ever.

After all, loyal customers spend 31% more than new ones and are responsible for 65% of a brand’s purchases.

The only thing is – their approach to shopping is changing, so to keep at these results, you need to come up with new solutions.

In this brand-new webinar from Comarch, we’ll dive into what they are for you.

Our experts – featuring Aurelie Balaes (Account Director, LinkedIn Marketing Solutions), Hadie Perkas (CEO and Founder, The Gift Club, The BIG Handshake, The European Loyalty Association), Joanna Witsch (Head of Loyalty Product & Operations, Alshaya Group) and Wojciech Kempny (Consulting Director, Comarch) – will offer their insights on the state of customer loyalty in various industries and share predictions for the next months. They will define the most dominant loyalty trends in different fields and reveal the strategies that help brands keep up to get you inspired.

Ready to transform your customer loyalty strategy?


4:00 - 4:15 - Welcome and introduction of the Speakers

4:15 - 4:45 - Discussion panel

  • How to improve customer loyalty?
  • What loyalty program trends are expected to blow up in retail, fuel, travel and other industries
  • Which solutions work best at keeping customers hooked in particular industries?
  • How do you leverage new technologies and the development of AI to build loyalty?
  • What are the needs of modern consumers (aka Society 5.0) in 2024?

4:45 - 5:00 - Q&A

The customer loyalty webinar will take place on May 7th, 4 p.m. CEST!

Hosted by

  • Team member
    Wojtek Kempny Consulting Director GCC / Africa / APAC @ Comarch

    Wojciech Kempny is a Consulting Director, who leads a team of experts responsible for the regions of GCC, Africa and APAC. He specializes in Loyalty and Customer Experience & Engagement projects.

  • Guest speaker
    Aurelie Balaes Account Director @ LinkedIn Marketing Solutions

    Be the change you want to see in the world » My aim in life is to continuously evolve personally, to bring positive change around me, and eventually change the world… No less My purpose is to actively listen to my customers, with the aim to understand their pains, to share precious insights and eventually help them grow and grow their business. My personal and professional interests are pretty much correlated: I am passionate about innovation, transformation, education, sustainable development, public speaking, storytelling, personal development, the power of humor & laughter, mindfulness, meditation, languages and travel. Now you know everything ! Or maybe not 😊

  • Guest speaker
    Joanna Witsch Head of Loyalty Product & Operations @ Alshaya Group

    Joanna brings over 15 years of extensive experience in loyalty across diverse international industries, including fuel, retail, airports, and multi-retailers. Having navigated various roles spanning CRM, operations, loyalty consulting, project management, and more, she has amassed a wealth of expertise in loyalty program development and optimization. Currently leading the loyalty product and operations team at Alshaya Group in Dubai, Joanna is deeply passionate about loyalty and is driven by data-driven insights to enhance customer experiences. She firmly believes in the potential of loyalty programs but recognizes the importance of tailoring strategies to suit unique business needs. Outside of her professional endeavors, Joanna finds joy in exploring the depths as a passionate scuba diver, embracing the seas as a sailor, and expressing herself through the rhythm of salsa dance.

  • Guest speaker
    Hadie Perkas CEO and Founder @ The Gift Club, The BIG Handshake, The European Loyalty Association

    Having positively impacted the loyalty and rewards space for the past 10 years, Hadie is the CEO of The Gift Club and the recently formed European Loyalty Association. She is a trailblazer for building communities of people and businesses and getting them to work and play together productively through the delivery of unrivalled networking events and opportunities across Europe and beyond.


For 30 years, Comarch has helped clients of major brands reach higher productivity thanks to implementing innovative IT solutions.