Trust Over Hype: How to Design Sustainable Loyalty Programs

🟢Trust Over Hype: How to Design Sustainable Loyalty Programs Customers Believe In

📅 Wednesday, April 22nd, 2026 | 🕛 1:00 PM CEST | ⏱️ ~ 1 hour

Sustainability is a data-driven strategy to reduce churn and capture the $4 trillion “conscious consumer” market. Join Comarch’s lead strategists for a masterclass on integrating ESG into your loyalty mechanics without sacrificing your margins.

Most loyalty programs are leaking members because they are stuck in 2019.

Traditional points-for-purchase models are failing to engage the modern consumer. Today, 68% of Gen Z and Millennial shoppers (the highest spending demographic of the next decade) view sustainability as a baseline requirement.

Your loyalty program has to reward their values.

🟢Agenda

1. The Sustainability Gap – Why Intentions Don’t Turn Into Action

• Why customers say they care, but don’t act
• The biggest barriers: cost, confusion, and accessibility
• Where brands lose momentum in driving sustainable behavior

2. Green Loyalty in Practice – Turning Intentions into Engagement

• How to reward eco-friendly behaviors, not just transactions
• Examples of “green” mechanics: recycling, conscious choices, low-impact actions
• Personalization & segmentation: adapting to different sustainability mindsets

3. Trust & Impact – How to Avoid Greenwashing and Deliver ROI

• Why customer trust is low and how to rebuild it
• Balancing tech innovation with measurable impact and “green IT”
• The business value of sustainability: retention, cost optimization, and the “green premium”

4. Q&A Session

🟢Exclusive Bonus for Registrants

After the webinar, all participants will receive our brand-new e-book on sustainable loyalty, packed with practical insights and strategies to design programs that customers truly trust.

Can’t make the live date?

Register anyway. We’ll send the recording and the e-book directly to your inbox so you can digest the insights at your own pace.

🟢Meet Your Strategists