About this event
The GDPR forms the data protection framework in the EU and even beyond the EU borders it is often used as a recognised data protection standard. But how do different Member States implement the GDPR at national level? Where are the similarities and where are the differences?
For companies and their marketing departments, it is often not easy to maintain a precise overview of the applicable data protection regulations in different countries. One thing is clear: The GDPR sets the standard.
In our webinar with Prof. Dr. Christoph Bauer we take a look at the different interpretations of the GDPR as well as the data protection regulations in Germany, France and the UK.
In addition, we clarify the question of how companies and marketers can keep an overview in the data protection jungle and how the IAB TCF 2.0 Framework can help to transparently show which potential partners are 100% data protection compliant.
When it comes to data protection, a lot of marketers are also concerned with the question of consent management. Commanders Act is a member of the IAB TCF 2.0 and accompanies its customers in the question "How can data protection, consent management and performance-driven online marketing be combined?" In a short practical excursion, David Cordes, Team Lead DACH at Commanders Act addresses this question.
Following the two presentations by Prof. Dr. Christoph Bauer and David Cordes, you will have the opportunity to ask questions to our two experts in a 15 - 20 minute session 🙂
Christoph Bauer is active for associations in working groups & in the area of data protection & advises leading online marketing companies on data protection issues & the design of business models. He teaches at the HSBA in Hamburg in the areas of finance, media business & entrepreneurship.
Mathematik und Volkswirtschaftslehre an der Universität Hamburg und Universidad Complutense de Madrid. Immer im Spannungsfeld von Controlling, Marketing und Technologie gearbeitet. Stationen waren OTTO (Product Manager BI für Customer Profiling) und Axel Springer (Digital Analyst).
Commanders Act publishes a european Customer Data Platform that enables real-time collection, control, enrichment and sharing of first-party customer data through a server-side approach.