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Advisory Services 2.0: How Technology is Revolutionising Accounting Firms

About this event

According to Accountancy Ages’ latest 50+50 report, published in partnership with Modulr, consultancy fee income across the UK’s top 100 firms grew by a momentous 169% in 2022 from £1.3 billion to £3.5 billion. This indicates that now is the time for accounting firms to leverage and expand their advisory services, however, this can be difficult with limited resources.  

Leveraging technology can help accounting firms scale their advisory services and serve more clients, leading to increased revenue and profitability. In this webinar, we explored the different ways that technology can be used to deliver advisory services at scale. 

We covered the latest advancements in virtual advisory services, AI-powered analytics, and workflow automation, and provided insights into how these technologies can be applied in practice. 

In the webinar, we covered: - 

  • How you can leverage technology to deliver advisory services at scale 
  • Discussion with top 100 accounting firm representatives about how they are embracing advisory services 
  • What other opportunities technology presents for accounting firms 

Hosted by

  • Guest speaker
    Nathan Mcdonald Accounting and Payroll Channel Growth Manager @ Modulr

    As Modulr’s Accounting and Payroll Channel Growth Manager, Nathan is working with partners such as BrightPay, Iris and Xero to deliver simple, secure and reliable payment capabilities for SMEs and their accountants. Nathan’s experience with embedded payments extends across Saas, Financial Services and Open Banking in addition to Accounting and Payroll.

  • Guest speaker
    Morgan Davies Director @ Prime Accountants Group

    o Morgan began training to be a Chartered Accountant in 1994 at an independent Birmingham firm predominantly servicing SMEs. He qualified in 1998 and gained valuable experience in audit before moving to a top 10 national firm, where he managed a portfolio of clients and supervised larger audits. He joined Prime Accountants Group in 2004 as Senior Audit Manager to head the audit and accounts department, being appointed to a Director in 2007. Morgan now heads up Prime’s audit and accounts department. He is one of the firm’s specialist audit directors, plus responsible for training and development of the department.

  • Guest speaker
    Martin Bugg Partner @ Larking Gowen

    Martin Bugg is a Partner at Larking Gowen. Larking Gowen is a top 40 UK accountancy firm and Business Advisory practice, with over 100 years of expertise. The firm have specialist teams in corporate finance, personal tax, legal, medical, business strategy, and insolvency & recovery. With the rise of digital transformation in the financial industry, the firm focus is on building long-term relationships with clients to help navigate these changes. Martin sits on the firm's IT Committee and Digital Development Group and is heavily involved in the firm’s digital transformation project.