About this event
12:00 – 12:10 – Welcome Remarks from ClickZ
12:10 – 12:40 - Keynote: Harnessing the Power of Customer Data To Stay Ahead of the Competition
Attracting interest in a tool or product may be the easy and fun part of building a business, but converting inquiries to purchasers is when it gets hard. So many brands today continue to struggle with acquiring, converting, retaining, and creating loyal customers for life. Yet leading companies across the globe seem to be accomplishing all of that and then some. Want to know how? Join Karen Naves, Tealium’s SVP of Global Demand Generation, for this lively and engaging discussion.
Speaker: Karen Naves, SVP Global Demand Generation, Tealium
12:40 – 12:45 – Keynote Q&A
12:45 - 1:30 - Panel: From instincts to insights: Becoming a data-driven marketing leader
Marketing leaders now have a responsibility to evangelize data-driven and evidence-based practices for their brands. From keeping up to date with viral TikTok trends to real-time analytics that tie budget spend to business goals, data touches every part of the increasingly fragmented divisions of marketing. But, without the right guidance and governance, your latest data analytics solution becomes shelfware, and you waste your well-earned budget. The picture of your customer becomes clouded. Basing your strategy on an incomplete view, or worse still, instinct is now marketing suicide. Being data-driven is an ongoing process. It requires constant learning, testing, and adapting. Hear from marketing experts as we discuss what it takes to go from a data-less zero to a data-led hero:
Michael Kaye is the Head of Global Communications at OkCupid, one of the world's largest dating apps, where he leads public relations, influencer marketing and social media. Outside of the office, Michael is on the Board of Governors for the Human Rights Campaign and an Adjunct Instructor at New York University.
Crystal Park leads the B2B marketing team for IBM Watson Advertising, which brings together weather data and insights from The Weather Company, the world’s most accurate  forecaster overall, and trusted AI from IBM. The team strives to create solutions that help marketers uncover new audience insights, tailor customer experiences and exceed media objectives – and that can be used across the open web or on The Weather Company owned and operated digital media properties. A marketing leader with more than 15 years of experience in the digital media and technology space, Crystal works well within rapidly evolving conditions and varying company growth states. Before joining IBM Watson Advertising and The Weather Company in 2022, she was vice president of industry and experiential marketing for SXM Media and has held leadership roles at WarnerMedia/HBO, Verizon/AOL and ESPN.
Karen Naves is the SVP of Global Demand Generation at Tealium. She is a seasoned marketing executive with extensive experience developing and executing strategic, global integrated marketing programs for increased demand generation. Prior to Tealium, she held leadership roles at BlueJeans, Pentaho, CA and Sungard (FIS).
Kelly Levis until recently was Director of Digital & Web Marketing at Glassdoor. In her role she is responsible for driving innovation and growth across Glassdoor’s global digital portfolio. As a marketing leader, strategist, and practitioner, Levis is knowledgeable about the evolving opportunities and challenges brand leaders encounter each day. Prior to joining Glassdoor, Kelly was Senior Vice President, Digital Marketing at Bank of America. She provided channel leadership across advertising technology platforms, measurement and attribution tools, governance and compliance forums, & agency and publisher partnerships. Prior to joining Bank of America, Levis held roles at Hubspot and two Boston-based advertising agencies leading relationships and strategy with clients including Proctor & Gamble, Novartis, Lufthansa Airlines, Pfizer, Royal Caribbean Cruises, and Biogen.
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