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Elevating Financial Analysis: Embracing Predictive Insights in FP&A

About this event

Despite the rising prominence of predictive insights using AI, finance professionals are grappling with the practical integration of such developments into their workflows. While numerous possibilities exist, one recurring and tangible application that often garners the attention of finance professionals is the automation of key tasks using AI. However, a more intriguing question surfaces: can this automation be extended even further to empower finance teams in foreseeing trends and detecting anomalies? 

Join us for an enlightening webinar that will explore how predictive AI can revolutionise finance functions by enhancing efficiency and accuracy in FP&A processes, enabling data-driven insights that drive informed decisions. The webinar will feature FP&A experts who will discuss their firsthand experience with how predictive analytics has benefited their finance function. They will thoroughly examine the pivotal factors, ranging from the essential skills required to the necessary data quality and availability, along with the critical principles of change management that foster a successful implementation.

In this exclusive webinar, in partnership with Planful and The CFO, we will: 

  • Explore the limitations of traditional forecasting methods and the need for advanced predictive analytics. 
  • Explore concrete examples of how AI is currently revolutionising FP&A while gaining valuable foresight into the future trends that could reshape financial analysis and decision-making. 
  • Explore the transformative potential of AI in finance, understanding the specific strategies and tools employed to elevate the function, drive efficiency, and extract deeper insights from their data. 

Hosted by

  • Guest speaker
    Justin Merritt VP, Product Management @ Planful

    Justin Merritt is Senior Director, Solutions Consulting at Planful, where he’s worked for over 3 years leveraging technology to drive improvements across finance and accounting. He came to Planful after a decade-long career in FP&A, having held finance roles at IBM, Verizon, and Oshkosh Corporation. Justin currently serves as an adjunct business faculty in the business department at Rochester Community and Technical College.

  • Guest speaker
    Marco Torrente Global CFO @ WebBeds

    Marco is the Global CFO of WebBeds, a leading company in the travel industry with a global revenue of €1.7bn. He heads up a finance department that consists of 240 people across the world, looking after all financial activity from budgeting and accounting to auditing and tax. He is an expert in finance transformation, having been instrumental in the process at WebBeds during Covid - helping the company avert a potential disaster. He helped merge four mid-sized departments into one streamlined one, reducing costs and inefficiencies, and placing more of a focus on tech, with the introduction of AI and machine learning a crucial part of this.

  • Guest speaker
    Dr Clare Walsh Director of Education @ The Institute of Analytics

    Dr Clare Walsh is one of the world’s leading academic voices in data analytics and AI with her mission at the IoA being to help people in any field feel empowered by technology and understand its benefits. Having worked alongside Professor Tim Berners-Lee and Dame Wendy Hall, she was also an academic tutor at the University of Southampton’s Data Science Academy and during this time, worked for the Government as a researcher within the Office of AI. Clare contributed to the recently-published Government White Paper on AI Regulation, has published peer reviewed research papers and is often called upon as an expert witness to advise governments in complex legal cases.