About this webinar
Positioning a company, its products, and technology is a difficult task for anyone. Learn what works and what doesn't - without making the same mistakes the hard way.
Lucas will break down positioning on both a company and product level. In this webinar, you will get an in-depth view into a case study featuring a real SaaS positioning project with a company, the product, and their technology positioning. Find out what obstacles the company faced, lessons learned, and what impact the project had on their end result.
The webinar will last about 45 minutes. Have questions? Send them in the webinar chat or join our CXL Facebook group here. It's a place for discussions about marketing, growth and optimization.
Lucas Weber began his career as a Software Product Manager until finding his calling as a Software Product Marketing Manager, which utilizes his talents for communicating development "tech talk" into marketing and sales messaging and for positioning a product for success in companies of all sizes...