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Conviva invites you to their webinar

Working Together: The Intersection of Organic and Paid Social Content

About this webinar

In today’s ever-changing social landscape, paid and organic social strategies are more closely intertwined than ever before in order to achieve an organization’s goals in social media, including driving conversion, engagement, awareness, and more. 

The unfortunate reality for many organizations is that paid and organic social teams rarely work as closely as they should. Often paid social is siloed in another part of the business or with a partner agency that may use different creative resources, have conflicting goals, or even different measurement KPIs to prove success. 

The truth is that there are immense benefits to both sides working in collaboration towards a unified vision.

In this webinar we talk with the teams working on both sides of the social coin on why it’s important to develop a cohesive persona that applies to both organic and paid, what there is to learn from one another, and how to improve the execution of social campaigns.

This webinar is part of the VIVAcon Webinar series.

Hosted by

  • Guest speaker
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    David Long Digital Marketing Manager @ Portland Trailblazers

    Since 2016, David Long has been the lead digital marketer for the Portland Trail Blazers and Rose Quarter. David strategizes, optimizes and analyzes paid media campaigns across digital channels for a variety of objectives within tickets, corporate partnerships and content.

  • Guest speaker
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    Marley Pelta Sr. Manager, Digital @ Wolf Entertainment

    Marley is the head of social media efforts for Wolf Entertainment, leading strategy and content across various franchises and properties including Law & Order: SVU, Chicago Fire, Chicago P.D., Chicago Med, and FBI.

  • Guest speaker
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    Jack Patterson Vice President, Digital and Social Media @ Learfield IMG College

    Jack leads social and digital for Learfield IMG College. Learfield is the exclusive sponsorship rights holder for over 200 college partners including Oklahoma, Ohio State, Alabama, Michigan, Texas A&M, Texas, Wisconsin, Penn State, North Carolina and many more.

  • Guest speaker
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    Nick Cicero Vice President, Strategy @ Conviva

    Nick joined Conviva with the acquisition of his company Delmondo in 2018. Nick is focused on extending Conviva’s portfolio of video measurement capabilities with Social Insights, a comprehensive cross-platform social video intelligence product.

  • Guest speaker
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    Zak Damman Director, Digital Activation @ Learfield IMG College

    With Over 1,800 social campaigns with over 4,000 individual social ads launched in FY 2019-20 alone, Zak oversees branded content, lead generation and paid social campaigns for over 200 university partners' athletic social accounts.

  • Guest speaker
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    Aaron Grossman Director of Content @ Portland Trailblazers

    Aaron Grossman joined the Portland Trail Blazers and Rose Quarter in 2008. As Director of Content for the past three seasons, Aaron manages the social media and digital team responsible for sharing native content on behalf of the Trail Blazers, Rose Quarter and Blazer5 Gaming.

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