The Empty Brand Effect: Marketing is getting more efficient at producing less.

Marketing can be getting more efficient while your business gets harder to grow. That's not a contradiction, it's the pattern showing up across the industry. Since COVID, IPA Databank analysis found ROI up 4% while net profit fell 11%.

Most leaders find out the hard way, in a P&L review, not a marketing meeting: CAC keeps rising, customers need more incentive to return, and the brand is quietly losing its ability to command preference and price.

We've had requests to break the Empty Brand Effect report down into practical things you can activate, so we're hosting a free webinar. Join Bradley Foster, author of The Empty Brand Effect, and CULT Co-Founder Chris Kneeland for a session on how to spot the gap, name it internally, and start correcting it.

In 60 minutes, you'll get:

• Why efficient marketing can still produce weaker growth
• Where the Empty Brand Effect shows up before it reaches the P&L
• What to protect, stop, and fund in your next planning cycle
• A first look at the Brand Devotion Score

Save your seat!