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Cyance invites you to their event

Accurate intent drives better engagement and transforms your ABX

About this event

The role of intent in evolving ABM to ABX

Published author and bona fide global B2B marketing influencer Michael Levy will exchange views with Cyance’s Founder, Jon Clarke, about ABX as a technology driven strategy to bring quick revenue gains to organisations that focus on Enterprise accounts.

Michael and Jon will explore the role of intent in evolving from today (ABM) to next generation best practice (ABX), specifically covering:

  • How to measure accuracy in ABX
  • What does "good engagement" look like
  • How to keep your outreach personalised throughout the customer lifecycle
  • What is meant by evolving ABM into ABX
  • The benefits of a cohesive ABX strategy

After this webinar you'll be able to:

  • Build a strategy for leveraging granular, account level insights throughout the account lifecycle
  • Resonating with individual targets' ever changing pain points and priorities through intent driven messaging
  • Develop stronger ongoing engagement
  • Broaden account relationships
  • Prioritise tactics for exposing more opportunity and extending your accounts' lifecycle

Hosted by

  • Team member
    Jon Clarke CEO @ Cyance

    CEO of Cyance, a Buying Intent SaaS Technology Company. I have over 27 years’ experience in sales, b2b marketing and business strategy and have worked with some of the largest and most innovative tech companies in the world.

  • Guest speaker
    Michael Levy Analyst @ GZ Consulting

    Principal of GZ Consulting, a market research and competitive intelligence consultancy which focuses on the information services industry. Michael has two decades of experience in the sales intelligence industry having worked for OneSource and InfoGroup before launching GZ Consulting.


Behaviour Based Marketing

Cyance provides an unrivalled depth of customer buying intent signals from across the globe. We track the online behaviour from millions of companies, taken from billions of digital signals every week.

We track customer buying behaviours across the USA, Europe and APAC regions in 6 languages.