About this event
The role of intent in evolving ABM to ABX
Published author and bona fide global B2B marketing influencer Michael Levy will exchange views with Cyance’s Founder, Jon Clarke, about ABX as a technology driven strategy to bring quick revenue gains to organisations that focus on Enterprise accounts.
Michael and Jon will explore the role of intent in evolving from today (ABM) to next generation best practice (ABX), specifically covering:
After this webinar you'll be able to:
CEO of Cyance, a Buying Intent SaaS Technology Company. I have over 27 years’ experience in sales, b2b marketing and business strategy and have worked with some of the largest and most innovative tech companies in the world.
Principal of GZ Consulting, a market research and competitive intelligence consultancy which focuses on the information services industry. Michael has two decades of experience in the sales intelligence industry having worked for OneSource and InfoGroup before launching GZ Consulting.
Cyance provides an unrivalled depth of customer buying intent signals from across the globe. We track the online behaviour from millions of companies, taken from billions of digital signals every week.
We track customer buying behaviours across the USA, Europe and APAC regions in 6 languages.
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