About 1 hour

About this event

Jon Clarke, CEO of Cyance, will be joined by guest speaker Nicky Briggs, Research Director, ABM at Sirius Decisions. They will be discussing how businesses can activate buyer intent data into their Account Based Marketing (ABM) campaigns.

Find out how Behaviour Based Marketing can transform ABM and accelerate sales and marketing ROI and uncover how to build and activate ABM campaigns, using buyer intent technology.

You will learn:

Sirius Decisions ABM building-blocks and frameworks
How to successfully target accounts using Demand Units
How buying intent data can transform ABM in order to accelerate sales and marketing performance and hitting targets
How Behaviour Based Marketing can help overcome the biggest challenges for marketing, business development and sales

Get ready to learn about #INTENTDRIVENABM

Hosted by

Team member

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Jon Clarke CEO @ Cyance

CEO of Cyance, a Buying Intent SaaS Technology Company. I have over 27 years’ experience in sales, b2b marketing and business strategy and have worked with some of the largest and most innovative tech companies in the world.
Guest speaker

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Nicky Briggs Research Director, Account Based Marketing @ SiriusDecisions

Anything to do with game changing tech. Avanade employee; views my own!

Cyance

Behaviour Based Marketing

Cyance’s pioneering Behaviour Based Marketing Technology platform, Nexus, helps businesses transform their sales and marketing ROI using buyer intent signals to pinpoint what businesses are in an active buying journey and what and makes their customers and prospects tick with laser precision.

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