About this event
Jon Clarke, CEO of Cyance and Strategy & Planning Director, Barry Richards from Transmission, discuss how buyer intent data is accelerating Account Based Marketing (ABM) campaigns and delivering transformational results compared to traditional B2B Marketing Methods.
Find out how Behaviour Based Marketing is powering ABM strategies to boost sales and marketing ROI and uncover how to successfully implement an ABM strategy, using buyer intent technology.
You will learn:
· What is Behaviour Based Marketing and where did it come from?
· Which type of ABM strategy is right for your business?
· How to successfully identify who’s in-market, right now!
· How to operationalise buyer intent data into your ABM Campaigns
· How ABM fuelled by buyer intent addresses your B2B marketing challenges.
Get ready to learn about #INTENTDRIVENABM
Transmission is a global data-driven B2B marketing agency. It’s clients include many of the largest B2B tech and non tech businesses in the world. Data forms the foundation of many of its client programs, ensuring every message is compelling, personally relevant, and receivable at exactly the right time. Transmission is one of the world’s leading agencies in account based marketing (ABM) with experience in driving success for dozens of businesses across a wide variety of different ABM initiatives. Its use of data to power end to end cutting edge ABM strategies has led to many awards, happy clients and industry recognition for its approach.
Barry Richards is Planning and Strategy Director at Transmission. With over 25 years experience in the B2B Marketing industry, he is a seasoned expert with a specialism in Account Based Marketing programmes.
CEO of Cyance, a Buying Intent SaaS Technology Company. I have over 27 years’ experience in sales, b2b marketing and business strategy and have worked with some of the largest and most innovative tech companies in the world.
Cyance’s pioneering Behaviour Based Marketing Technology platform, Nexus, helps businesses transform their sales and marketing ROI using buyer intent signals to pinpoint what businesses are in an active buying journey and what and makes their customers and prospects tick with laser precision.
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