The Five Love Languages of Donor Relationships

💞 What if the secret to donor retention wasn’t a more polished gala or a flashier newsletter, but a fundamental shift in how we listen?

Every donor experiences connection differently. To build a relationship that lasts, fundraisers must learn to recognize, adapt, and respond to individual donor "languages" with confidence and care.

Join Mallory Erickson (Founder of Practivated and Fundraising.AI) and Salvatore Salpietro (Chief Growth Officer at Dataro, prior Executive at Fundraise Up) for a candid, exploratory conversation on bridging the human and data-informed sides of fundraising. We’ll move past transactional tactics to unpack what it really takes to build relationships that feel personal, relevant, and genuinely human.

Key Takeaways:

• The Five Donor Love Languages: A new framework for understanding donor motivations, from "Being Known" to "Invitation & Agency".
• Personalization vs. Automation: How to move beyond automated tokens to create genuine "trust" through personal recognition.
• Impact over Performance: Techniques to frame giving as a partnership in progress rather than a simple transaction.
• Transparency as a Tool: Why sharing challenges and tradeoffs can actually deepen donor confidence and commitment.
• The Power of Agency: How to offer meaningful ways for donors to participate in your mission beyond their checkbook.