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πƒπšπ² 2: Retail Leaders Masterclass | Circular Economy, Values-based Innovation and Creativity

About this event

Sustainability continues to move from theory into practice. When it comes to changing our strategies to be aligned with our values, creativity is definitely a leverage but being able to measure the impact of our actions is crucial. Jarrko Havas (Ellen MacArthur Foundation) will introduce Circulytics, a technology to measure the impact of our actions on the circular economy, while Peter Lewin (Levi’s) will share his definition of critical enablers to embed new digital capabilities and ways of working. Chris Erthel (Meller) will end the closing session by sharing his creative strategy which made the success of his brand.

Find the whole transcription of the session HERE

Hosted by

  • Guest speaker
    Chris Erthel Co-Founder @ Meller

    Founded by Sergi Benet, Borja Nadal, Marco Grandi, and Chris Erthel, Meller leverages creativity, exotic designs, and an adventurous attitude to set up their marketing campaigns. These campaigns now bring in over 6 million euros (USD 6.5M) in annual salesβ€”just four years after launching the company.

  • Guest speaker
    Peter Lewin Senior Director of Strategy & Marketplace Insights Europe @ Levi Strauss & Co.

    Levi Strauss & Co. is a 167 year old fashion company with a tradition of strong values at the heart of everything we do - courage, empathy, integrity and originality. The European Strategy, AI and Insights team are partnering across the business to help forge this path.

  • Guest speaker
    Jarkko Havas Lead of Data and Metrics @ Ellen MacArthur Foundation

    Circulytics is a data-driven tool that enables companies to measure their circular economy performance. It was developed by the Ellen MacArthur Foundation, which was founded in 2010 with a mission to accelerate the global transition to a circular economy, and launched in January this year.


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