About this event
The first quarter has been a challenge for retailers advertising on Facebook with competition continuing to rise. After record-high CPMs in the fourth quarter of last year, retailers have had little rest bite in the first quarter of 2022 as CPMs have not declined post-peak as much as they have in previous years.
With expectations that CPMs will stay high into the second quarter, we’re running this webinar on the 16th of June at 2 PM looking at the practical steps retailers can take to navigate the rising costs of advertising on Facebook in 2022.
Chairing the discussion is Andrew Blewden, Co-founder of DemandMore. He will be joined by Patrick Marsden, who is a Paid Social Account Director here at DemandMore. Patrick has worked with some of the UK’s biggest retailers on Facebook, notably Mars Petcare where he helped them significantly scale their activity.
Joining them is Wes Parker co-founder of DemandMore, Darren Jacobs VP, EMEA at ShuttleRock and Dan Shering, Regional VP at Skai who will be sharing their expert opinions.
In this 45 minute session, Patrick will be walking you through some of the strategies we’re seeing work for retailers right now on paid social, which will be followed by an interactive QA session where we will answer your questions on navigating a challenging 2022.
How to join the conversation:
We will be using polls, live chat and Q&A throughout to address your challenges and bring you into the discussion.
All registrants will receive a link to watch on-demand after the event.
Wes has over 8 years paid media experience across agency and client side. He is a columnist at Campaign Magazine and recently spoke at SMX Advanced.
Darren has 15+ years of experience in digital media. As VP, EMEA for Shuttlerock he helps brands such as P&G, KFC and Nestle re-imagine their digital creative process.
Andy has 9+ years’ experience in paid media, working with leading brands including JD Sport, Which? Funding Options and Secret Escapes.
Dan has 15 years of experience in performance media. As Regional VP of Skai, he helps brands such as Vodafone, Sony and Reckitts generate growth across their social and retail media efforts.
We’re a demanding bunch!
We're digital heavyweights who demand: More of the data, more of the platforms, more of the creative and more for our clients
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