About this event
Google’s new Performance Max campaigns promise to drive up to 13% more incremental sales at the same cost per acquisition. With falling consumer confidence they can be an effective tool for driving additional conversions when following best practice.
Join us at 11 am on the 14th of July where our panel will be discussing:
- The pros and cons of Performance Max
- Best practice setup for Performance Max
Chairing the discussion is Andy Blewden, Our Co-Founder and Operations Director who will be joined by Wes Parker Co-Founder and Managing Director. Andy has over 8 years of experience helping some of the UK's biggest retailers including the likes of JD Sports and Which? drive better performance from their paid media.
John Cave who is the Managing Director of the leading shopping feed optimisation platform Shoptimised and Luke Boudour, who is CXO at GOA. He previously held senior brand side roles at NotOnTheHighStreet and Lick Paint.
In this 45 minute session, we will be asking some thought-provoking questions to this expert panel along with an interactive Q&A session that will help you navigate through a challenging 2022
Hosted by
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Team member
Wesley Parker Co-Founder @ DemandMoreT
Wes has over 8 years paid media experience across agency and client side. He is a columnist at Campaign Magazine and recently spoke at SMX Advanced.
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Guest speaker
Luke Boudour CXO @ GOAG
Luke has been working in Paid Search for over 11 years with agency, in-house and now platform side experience. Having recently joined GOA he is now focused on ensuring Paid Search teams can drive the best possible performance from their Google Ads activity.
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Guest speaker
John Cave Director @ ShoptimisedG
John has 17 years of experience within Paid Media, he co-founded Shoptimised, a product feed optimisation platform that optimises over 65M products every day.
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Team member
Andy Blewden Co-Founder @ DemandMoreT
Andy has 9+ years’ experience in paid media, working with leading brands including JD Sport, Which? Funding Options and Secret Escapes.
DemandMore
Don't Settle For Less. DemandMore.We’re a demanding bunch!
We're digital heavyweights who demand: More of the data, more of the platforms, more of the creative and more for our clients
