DemandMore invites you to their event

How to Leverage Performance Max Campaigns For Success

About this event

Google’s new Performance Max campaigns promise to drive up to 13% more incremental sales at the same cost per acquisition. With falling consumer confidence they can be an effective tool for driving additional conversions when following best practice.

Join us at 11 am on the 14th of July where our panel will be discussing:

  • The pros and cons of Performance Max
  • Best practice setup for Performance Max

Chairing the discussion is Andy Blewden, Our Co-Founder and Operations Director who will be joined by Wes Parker Co-Founder and Managing Director. Andy has over 8 years of experience helping some of the UK's biggest retailers including the likes of JD Sports and Which? drive better performance from their paid media.

John Cave who is the Managing Director of the leading shopping feed optimisation platform Shoptimised and Luke Boudour, who is CXO at GOA. He previously held senior brand side roles at NotOnTheHighStreet and Lick Paint.

In this 45 minute session, we will be asking some thought-provoking questions to this expert panel along with an interactive Q&A session that will help you navigate through a challenging 2022

Hosted by

  • Team member
    Wesley Parker Co-Founder @ DemandMore

    Wes has over 8 years paid media experience across agency and client side. He is a columnist at Campaign Magazine and recently spoke at SMX Advanced.

  • Guest speaker
    Luke Boudour CXO @ GOA

    Luke has been working in Paid Search for over 11 years with agency, in-house and now platform side experience. Having recently joined GOA he is now focused on ensuring Paid Search teams can drive the best possible performance from their Google Ads activity.

  • Guest speaker
    John Cave Director @ Shoptimised

    John has 17 years of experience within Paid Media, he co-founded Shoptimised, a product feed optimisation platform that optimises over 65M products every day.

  • Team member
    Andy Blewden Co-Founder @ DemandMore

    Andy has 9+ years’ experience in paid media, working with leading brands including JD Sport, Which? Funding Options and Secret Escapes.


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