About this event
With media platforms becoming increasingly automated, one of the key challenges that financial services brands will need to overcome to succeed is sending the best possible data back to the platforms to drive performance.
It’s simple. If you put the best data into Google Ads, it makes the best decisions, and you get the best possible results. We’re keen to help brands on this journey, so we’ve assembled two industry experts who will be talking about:
Sharing their opinion will be Wesley Parker, Co-founder and Managing Director of DemandMore. Wes has over 5 years of experience in performance media and analytics, helping brands like Funding Options, Lending Stream and Allica Bank drive performance.
Gary Stubbenhagen, Head of Data at Builtvisible, will join him. Gary has over a decade of experience in analytics, focused on digital marketing and user experience. He believes that data should be used strategically and without slavish devotion to any specific tool or ecosystem to best achieve a business’ objectives.
In this 45-minute session, there will be two 15-minute presentations, followed by an interactive Q&A session where you can ask Wes and Gary your questions.
Wes has over 8 years paid media experience across agency and client side. He is a columnist at Campaign Magazine and recently spoke at SMX Advanced.
Gary is head of data at Builtvisible. He believes data should be used strategically and without a devotion to any specific tool or ecosystem to best achieve a business’ objectives.
We’re a demanding bunch!
We're digital heavyweights who demand: More of the data, more of the platforms, more of the creative and more for our clients
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