DemandMore invites you to their event

Marketing Through Uncertainty: How Financial Services Brands Can Accelerate Performance With Data

About this event

With media platforms becoming increasingly automated, one of the key challenges that financial services brands will need to overcome to succeed is sending the best possible data back to the platforms to drive performance.

It’s simple. If you put the best data into Google Ads, it makes the best decisions, and you get the best possible results. We’re keen to help brands on this journey, so we’ve assembled two industry experts who will be talking about:

  • Why having great data is key to performance
  • Benchmarking your data maturity
  • Using data to drive performance

Sharing their opinion will be Wesley Parker, Co-founder and Managing Director of DemandMore. Wes has over 5 years of experience in performance media and analytics, helping brands like Funding Options, Lending Stream and Allica Bank drive performance.

Gary Stubbenhagen, Head of Data at Builtvisible, will join him. Gary has over a decade of experience in analytics, focused on digital marketing and user experience. He believes that data should be used strategically and without slavish devotion to any specific tool or ecosystem to best achieve a business’ objectives.

In this 45-minute session, there will be two 15-minute presentations, followed by an interactive Q&A session where you can ask Wes and Gary your questions.

Hosted by

  • Team member
    Wesley Parker Co-Founder @ DemandMore

    Wes has over 8 years paid media experience across agency and client side. He is a columnist at Campaign Magazine and recently spoke at SMX Advanced.

  • Guest speaker
    Gary Stubbenhagen Head of Data @ Builtvisible

    Gary is head of data at Builtvisible. He believes data should be used strategically and without a devotion to any specific tool or ecosystem to best achieve a business’ objectives.


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