About this event
Marketing a financial services firm through uncertainty can be challenging, with pressures on budgets from the top and lower consumer confidence to compete with.
We want to help, so we’ve assembled a team of experts to help guide you through this challenging time. In the session, we will be covering:
- What is the right channel mix for uncertainty
- Adopting your paid media strategy for an uncertain world
- Adopting your organic search strategy for an uncertain world
Chairing the panel will be Andy Blewden, Co-founder of DemandMore. Andy has 8+ years of experience helping the UK's biggest retailers including, JD Sports and Which? drive better paid media performance.
Sharing their expert opinion will be Wes Parker, Co-founder of DemandMore, Will Nye Technical Director at Builtvisible, Ian Wood, CMO at Capify and Keith Mowbray, Head of Digital Marketing at Towergate Insurance.
In this 45-minute session, we will ask the experts some thought-provoking questions, followed by an interactive Q&A session where you can ask them your questions.
Hosted by
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Team member
Wesley Parker Co-Founder @ DemandMoreT
Wes has over 8 years paid media experience across agency and client side. He is a columnist at Campaign Magazine and recently spoke at SMX Advanced.
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Guest speaker
Will Nye Technical Director @ BuiltVisibleG
After working in agency-side technical SEO roles for a decade, he believes that successful client-agency SEO relationships are only possible when technical excellence is paired with effective consulting and is hugely passionate about helping others master both disciplines.
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Guest speaker
Keith Mowbray Head Of Digital Marketing @ Towergate Insurance, part of the Ardonagh GroupG
Keith has over 10 years digital marketing experience working at leading financial brands Confused.com and Towergate Insurance, part of the Ardonagh Group. His background lies in performance marketing across paid and natural search channels.
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Team member
Andy Blewden Co-Founder @ DemandMoreT
Andy has 9+ years’ experience in paid media, working with leading brands including JD Sport, Which? Funding Options and Secret Escapes.
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Guest speaker
Ian Wood Marketing Director @ CapifyG
Ian has over 20 years experience across client side and consulting roles spanning financial services, fintech and technology. He is currently Marketing Director at Capify.
DemandMore
Don't Settle For Less. DemandMore.We’re a demanding bunch!
We're digital heavyweights who demand: More of the data, more of the platforms, more of the creative and more for our clients
