About this event
Increased levels of PPC competition and a shift towards automated bidding are having a dramatic impact on customer acquisition costs.
During this webinar, we'll cover strategies brands can employ to make the most of their paid spend, and how to determine whether investing in SEO is worthwhile for reducing overall CACs.
Wes has over 8 years paid media experience across agency and client side. He is a columnist at Campaign Magazine and recently spoke at SMX Advanced.
After working in agency-side technical SEO roles for a decade, he believes that successful client-agency SEO relationships are only possible when technical excellence is paired with effective consulting and is hugely passionate about helping others master both disciplines.
We’re a demanding bunch!
We're digital heavyweights who demand: More of the data, more of the platforms, more of the creative and more for our clients
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