Building Interactive Growth Experiences with AI

AI isn’t just speeding up product and development workflows—it’s changing what go-to-market teams can build and ship.

In this live session, product builder and growth strategist Alvin Hartono will explore how vibe coding tools are enabling marketers to create interactive campaigns, tools, and experiences that previously required engineering support.

While many teams are experimenting with AI tools, most examples focus on product development or technical workflows. This session focuses specifically on marketing and growth use cases—where the same tools unlock very different kinds of outcomes.

Rather than walking through a single step-by-step build, Alvin will provide inspiration by showcasing several real examples and explain how they were created, what tools were used, and how marketers can begin applying similar approaches in their own work.

You’ll learn:

• What vibe coding means in a marketing and growth context
• How marketers are building interactive experiences without engineering support
• Real examples of high-impact marketing assets created with modern AI workflows
• The tools and approaches that make rapid experimentation possible

If you work in marketing or growth and want to move faster from idea to live experience, this session will show you what’s now possible.

About the Speaker:

Alvin Hartono is a product builder and growth strategist who spends a ton of time vibe coding to launch and scale independent AI products. By leveraging agentic AI and natural language, Alvin focuses on the "zero to one" phase, building and monetizing tools with the same speed and curiosity he brings to his global travels.

With nearly a decade of experience in growth marketing and product leadership, Alvin approaches AI development with a market-first mindset. His perspective is shaped by a deep love for gaming and a history of navigating diverse global markets, allowing him to weave immersive, engaging narratives into product marketing. He doesn’t just build for the sake of technology; he builds for conversion, lifecycle optimization, and scale.

His workshops bridge the gap between raw technical execution and high-level marketing strategy, showing teams how to integrate AI into their existing workflows to move from ideation to execution in hours, not weeks. Whether he is scaling acquisition for hundreds of millions of users or launching niche AI SaaS, Alvin’s focus remains the same: using the latest generative tech to empower builders to ship profitable products that people actually want to use.