Digital Ethics: Guiding Principles for Responsible Innovation

Learn how to build ethical, human-centered digital products people can trust.

This talk will help you develop a deeper, more intentional approach to designing & shipping technology. Instead of focusing only on usability or business metrics, you'll learn how to evaluate the broader human impact of digital products, through practical frameworks for ethics, accessibility, inclusion, privacy, trust, and responsible innovation.

By the end of the talk, you'll be able to make more conscious product decisions, identify hidden ethical risks, and design experiences that are both inclusive and trustworthy. You'll also gain the confidence to advocate for responsible practices within your teams and organizations.

About the Speaker:

George Serediuc is a digital product designer with 16+ years of practice creating human-centered experiences across industries, from cybersecurity and open science to public safety and AI-powered tools.

Currently leading the Email Security design team at Cisco, George has seen first-hand how ethical design builds trust, drives innovation, and creates products people truly value. He is also a mentor, published author, and speaker on digital ethics, product thinking, and responsible innovation.