About this event
In summer 2020, the digital industry adopted a version of the consent standard for personalized advertising, called the Transparency & Consent Framework (TCF). Didomi helped many publishers' adops and monetization teams to make the transition on time, but some still struggle with precise aspects of it.
We asked Google, with whom we already work closely to support publishers, if they wanted to participate in a joint webinar. They were eager to do so!
In this session, hosted by Jawad Stouli (CTO of Didomi), Jérôme Rottiers (Senior Publisher Solutions Consultant at Google) and Damien Trang (Technical Account Manager at Didomi) will do their best to answer all your questions about TCF v2.
We'll aim for 20 minutes presentation, followed by 40 minutes of Q&A. Please prepare questions that will also help other publishers and monetization professionals, and make sure to look at our Help Center and Google's Ad Manager Help before the session.
Looking forward to seeing you live!
By making consent and preferences easily accessible, companies benefit from compliant customer data while seeing higher engagement and increased user trust. Consumers, on their side, are free to choose what data to share and how to stay connected to their favorite brands across touchpoints.
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