Demystifying GPP: What You Need to Know About Global Privacy Platforms

[US Webinar Series by Didomi - Ep. 4]

With the increasing number of privacy state laws in the US, data privacy has become a hot topic, and people are more concerned than ever about how their personal information is being used.

To address these challenges, the IAB tech Lab has developed the Global Privacy Platform (GPP), a new framework that helps the industry comply with different privacy regulations around the world.

The IAB Privacy’s Multi-State Privacy Agreement (MSPA) is a recent contractual framework that ensures privacy compliance across five new state privacy laws.

To help you better understand the GPP framework, Didomi is hosting a webinar on May 24th, featuring four industry experts:

• Rowena Lam, Senior Director of Product, Privacy and Data at IAB Tech Lab, who leads privacy technology programs and is responsible for privacy and data initiatives.
• Michael Hahn, Executive Vice President & General Counsel at IAB and IAB Tech Lab, who advocates for the digital advertising industry on common legal issues affecting member companies.
• Tony Ficarrotta, IAB’s Assistant General Counsel, who is an experienced privacy lawyer specializing in issues affecting technology, advertising, and digital media.
• Jeff Wheeler, Vice President of Product at Didomi.

During the webinar, our panelists will discuss the following topics:

1. Context & Timeline: What are IAB, GPP, and MSPA?
2. What impact does this new framework have on your business?
3. How can you prepare yourself to comply with these regulations?

This webinar is a must for anyone involved in the US data privacy industry. Register now to explore the potential impact of these regulations on your business and data collection strategy!