About this event
By July 2025, publishers and advertisers must comply with Google Consent Mode v2 and the IAB’s TCF framework. Additionally, the rise of Connected TV (CTV) is reshaping the adtech sector, as seen with Amazon Video Ads’ success, which has garnered over €10 million in ad investments this year. As the shift from traditional media to video-on-demand (VOD) streaming services continues, ensuring user consent in this evolving ecosystem is more crucial than ever.
🗓️ October 23rd at 5pm (CEST) / (8am PDT/ 11am EST)
Featured Speakers:
Why Attend?
This webinar explores how the rapid growth of Connected TV (CTV) and the upcoming changes to user consent requirements, such as Google Consent Mode v2 and the IAB's TCF framework, are reshaping the adtech landscape and driving new compliance challenges for advertisers and publishers.
1. The Evolution of CTV and Its Growing Importance in Adtech
The shift from traditional media to CTV
The growing investment in CTV
Understanding the CTV ecosystem
2. Managing User Consent for a CTV Ecosystem
The role of user consent in CTV advertising
Compliance with Google’s 2025 Requirements
3.Future Trends and Best Practices in CTV Advertising
Best Practices for Deploying a CMP on CTV
Predictions for the Future of CTV
🔍Who Should Attend?
This webinar is ideal for publishers, advertisers, adtech professionals, and anyone interested in understanding the future of Connected TV and its implications for user consent and privacy regulations.
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Didomi builds technology that allows organizations to place customer consent at the core of their strategy. By making consent and preferences easily accessible, companies benefit from compliant customer data while seeing higher engagement and increased user trust.