GDPR, TCF... How to maximize monetization while respecting user choice in 2021?

Besides GDPR, the last 2 years have seen a number of significant changes that impact the digital advertising ecosystem. Most of them are due to shifting expectations in society, with consumers demanding more privacy and choice.

As a consequence, the last years have seen increasing regulatory expectations from Data Protection Authorities (DPAs) across the globe, the industry has adopted shared standards (TCF v2.1) and major technological players have launched their own initiatives to improve on privacy (like Google's Privacy Sandbox or Apple's iOS14 features).

• How do you monetize in a world where consumers (finally) have the choice they deserve?
• Should you expect lower revenue per user with a significant portion of audiences opting-out?
• What solutions exist to display ads to users that haven' consented to being tracked?

Publishers still have a lot of interrogations about the impact they should be seeing on their websites and specifically on their advertising revenues. While implementing a Consent Management Platform (CMP) and closely monitoring consent rates is a logical start, it is not the only thing to do to maintain your advertising revenues while being transparent and compliant.

Pubstack and Didomi want to help you monetize better in 2021. We will discuss:

• The link between ad monetization and GDPR consent. The programmatic chain being extremely complex, consent can affect different levels of the chain, thus impacting monetization. Pubstack will dive into some of its data to understand these impacts (on the ad server, on programmatic partners, on bid and impression rates...)
• The top CMP-related issues that can result in revenue drops. We have often seen massive drops in terms of advertising revenue due to CMP-related issues, like header bidding or the ad server being called on the page before the CMP, the CMP having implementation or production issues, not being properly loaded... We will share these issues with you, help you understand their impact on ad revenues and give you guidance on how to avoid them.
• The opt-in rates you can expect on your consent notices. Didomi will share some data about consent rates that you can expect per device, per consent notice format and per implementation type of your CMP. We will also share some data available in the industry about the impact of iOS14 as tough regulations such as the French DPAs consent guidelines.

We will finish with some monetization 😨 nightmare stories 😨 to give concrete examples of what NOT to do. These should help you avoid some pitfalls that can severely hurt your business.

Of course, the session will end on an open discussion. Pubstack and Didomi will answer all your questions live or - if not possible - we'll get back to you with concrete answers.

We hope to see you there.