About this webinar
Besides GDPR, the last 2 years have seen a number of significant changes that impact the digital advertising ecosystem. Most of them are due to shifting expectations in society, with consumers demanding more privacy and choice.
As a consequence, the last years have seen increasing regulatory expectations from Data Protection Authorities (DPAs) across the globe, the industry has adopted shared standards (TCF v2.1) and major technological players have launched their own initiatives to improve on privacy (like Google's Privacy Sandbox or Apple's iOS14 features).
Publishers still have a lot of interrogations about the impact they should be seeing on their websites and specifically on their advertising revenues. While implementing a Consent Management Platform (CMP) and closely monitoring consent rates is a logical start, it is not the only thing to do to maintain your advertising revenues while being transparent and compliant.
Pubstack and Didomi want to help you monetize better in 2021. We will discuss:
We will finish with some monetization 😨 nightmare stories 😨 to give concrete examples of what NOT to do. These should help you avoid some pitfalls that can severely hurt your business.
Of course, the session will end on an open discussion. Pubstack and Didomi will answer all your questions live or - if not possible - we'll get back to you with concrete answers.
We hope to see you there.
By making consent and preferences easily accessible, companies benefit from compliant customer data while seeing higher engagement and increased user trust. Consumers, on their side, are free to choose what data to share and how to stay connected to their favorite brands across touchpoints.
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