About this event
The current context is unique, and none of us really knows when it will end.
While exceptional work is being done on the ground by many (from doctors to nurses, delivery workers or garbage collectors) to keep our world in a sense of normality. Meanwhile, other people - like myself - have the luck to be able to work from home.
You probably have noticed the many webinars that are being organized. Aren't your mailboxes & social media feeds full of them!? It's true that webinars are a highly effective way to share valuable content, present your company's products & services, discuss with prospects and gather interesting leads along the way.
But how to organize them?
Where to start? What tools to use?
How much time & money will it take & what can you expect?
The answers depend a lot on how much resources you have and what you want to get out of it. But it is not that hard, as long as you have some time, a computer 💻🎧 and good internet! I happen to have hands-on experience in planning & running webinars. I'd like to share some of it - including templates to use for free (see below) - in this session.
Here are some areas that I propose you to address:
In this webinar I will share practical tips from our professional experience. It is neither perfect nor exhaustive, and obviously the content will be influenced by my own experience in companies that have marketing teams, partner agencies, a tech stack and money to invest in ads to run & promote webinars.
But the objective is not to speak only to tech marketers; many of which probably know much of what we'll share already! I just want to help anyone with ideas and an internet connection to conduct webinars, and to do so efficiently. Don't hesitate to send questions on Twitter: @YannigRoth.
Whether you're a lawyer👩🏽⚖️👨🏿⚖️, teacher👨🏫👩🏫, developer 👩💻👨💻, scientist 👩🔬👨🔬, consultant 👩🏻💼👨🏽💼, competitor 👊🥊 or anything else 🧞♂️👸, I hope to be able to help.
(Of course, if your company needs a solution to manage user consent & preferences, you know where to go...)
By making consent and preferences easily accessible, companies benefit from compliant customer data while seeing higher engagement and increased user trust. Consumers, on their side, are free to choose what data to share and how to stay connected to their favorite brands across touchpoints.
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