Reaching Gen Z Donors through Workplace Giving and Digital Engagement

Although some call them “The Donors of Tomorrow” or “The Donors of the Future,” the reality is that Gen Zers are the donors of now, and fundraisers need to be planning to engage with them. As Gen Z increasingly prioritizes corporate social responsibility too, they continue to take advantage of workplace giving programs. Reaching young donors through this avenue can position the relationship for success. What are the best ways to appeal to this audience and communicate workplace giving opportunities? What is important to keep in mind when interacting with this audience?

Join Double the Donation and Tom Mansmith, Former Director of Workplace Giving at American Cancer Society, for this webinar as we discuss how you can garner these donors’ attention. We will discuss:

• What motivates this generation
• Why reaching these donors through employee activated giving can be impactful
• How workplace giving and matching gift participation might evolve with these donors
• How to meet Gen Z where they are
• The benefits of reaching these donors now
• And more!

By the end of this webinar, you will feel more confident about getting in front of these donors and inspiring them to take advantage of workplace giving programs.

If you are unable to attend the live presentation, feel free to register to receive a replay video sent directly to your inbox. We look forward to connecting with you!