Strategies for Improving Donor Retention

Traditionally, most organizations have dedicated the majority of their marketing budget and communications efforts to donor acquisition. While attracting new donors is important and provides a needed fundraising revenue lift, the importance of donor retention cannot be discounted. Once you acquire a donor, you want to continue showing them that they are valued and that your organization is using their dollars to further your mission. Since they have already contributed to your cause, these donors feel connected to you. Now is the time to leverage and strengthen that connection. How can you retain donors and make them feel valued without diverting too many resources away from your donor acquisition communications?

Join our upcoming webinar to talk through strategies and best practices related to donor retention. We will touch on:

• What donor retention is and its benefits
• Drivers of donor churn and donor retention
• Strategies and tactics for increasing donor retention rates
• And more!

This session will provide you with actionable insights on how to turn one-time donors into repeat donors.

If you are unable to attend the live presentation, feel free to register to receive a replay video sent directly to your inbox. We look forward to connecting with you!