How to boost your customer engagement through science

Boost your customer engagement through science

This webinar is relevant for you working in the banking and financial industry where you will learn how to apply insights from behavioural science in your customer experience. Hosted by Dreams and featuring guest speaker Aurélie L'Hostis, Senior Analyst at Forrester Research, we will highlight and explain two key scientific insights to work with: 1) money is emotional and 2) money is personal. Working with these two insights will help boost and nudge customers to sustainable changes in their financial behaviour and attitudes.

In this webinar you will:

• Understand how insights from behavioural science can be applied to boost your customer’s engagement and financial wellbeing.
• Understand how sustainable changes in customers emotions and behaviour will help them achieve their financial goals.
• Have actionable learnings based on the provided key scientific insights.

About the speakers:

Aurélie L'Hostis - Senior Analyst at Forrester

Aurélie is a senior analyst in Forrester’s financial services practice. Her research concentrates on the impact of technology on customer behaviors and expectations and financial firms’ business models. Aurélie helps financial services executives develop and execute on strategy, deliver superior customer experiences, and digitally accelerate their business. She has a strong interest in helping firms embrace sustainability and develop their financial well-being strategy. Read more about her here.

Elin Helander - Chief Science Officer at Dreams

Elin has a Msc in Brain and Cognitive Sciences and a Bachelor in Psychology. She has 4 years of experience working with research at Karolinska Institutet and at the foundation Cognition Matters and Dreams. In her role as Chief Scientific Officer at Dreams she has developed a scientific method that leverages the latest insights from cognitive and behavioral science in the context of a digital banking application to increase the engagement and financial wellbeing of banking customers.