Active Inclusion: The story behind Capgemini’s EDI campaign (webinar)

For many organisations, employee networks play a key role in their Equality, Diversity and Inclusion (EDI) strategy, creating a safe space for colleagues with similar experiences to drive advocacy, education and a supportive culture.

But how do you demonstrate their inner workings to the organisation as a whole?

This Personnel Today webinar, in association with the RAD Awards, looks at how Capgemini did just that, and how its Network Heroes campaign, created in conjunction with marketing agency Pink Squid, won Work of the Year at this year’s RAD Awards having already secured prizes for EDI and best video.

While Capgemini’s employee networks were already having a significant impact, the technology and consulting company wanted to showcase their impact and importance, to raise awareness internally and increase the groups’ membership and allyship.

Personnel Today editor Rob Moss is joined by Bal Gill, talent director at Capgemini, and Pink Squid’s executive creative director and co-founder Manjoor Azizul, as they share the story behind this award-winning awareness campaign.

Register now to find out how Capgemini promoted the activity of six employee networks for gender, race, LGBTQI+, disability/carers, mental health, and veterans to magnificent effect.

Attendees will learn how:

• How the D&I space has evolved
• The creative was executed and how buy-in from senior management was secured
• The campaign engaged people internally and externally online and through social media
• And the positive impact it has had on its networks.

They will also have the opportunity to watch the campaign video and to pose questions to our panel to garner an understanding of the challenges and benefits of the entire project.

Enter your details at the top of this page to reserve your place