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PERSONNEL TODAY invites you to their event

How to build a compelling talent attraction strategy

About this event

As employers compete to attract the best people, talent acquisition specialists need to use everything at their disposal to ensure their efforts are efficient and successful.

The days of “post and pray” are behind us; HR and recruitment professionals are facing an increasingly complex recruitment market that means they have to do much more than simply advertise their vacancies.

This Personnel Today webinar, in association with PeopleScout, helps you build a stronger employer brand, underpinned by a clear employee value proposition, to enable your organisation to nurture a reliable talent pipeline where the best candidates seek you out.

Personnel Today editor Rob Moss is joined by Robert Peasnell, deputy managing director of PeopleScout, and Paula Simmons, director of employer brand and communications strategy at TMP Worldwide, together with an expert panel of talent acquisition professionals to be revealed soon.  

Register now for your opportunity to learn:

  • How to create innovative attraction campaigns that work
  • Strategies for HR and recruitment in a candidate led-market
  • How to maintain goals around diversity in a challenging labour market
  • The best ways to encourage candidate advocacy, and
  • How to accurately portray your organisation to the right audience.

This 60-minute webinar includes the opportunity for audience members to pose question to our panel, which has been carefully selected to represent a range of industry sectors.

Hosted by

  • Team member
    Rob Moss Editorial Director @ Personnel Today

    Responsible for the content across Personnel Today, Rob is an experienced business editor and has been hosting webinars and podcasts about HR, L&D and employment since 2006.

  • Guest speaker
    Huss Hassan (Lloyd's Register) Global Recruitment Manager @ Lloyd's Register

    Huss has 18 years’ experience within recruitment networking with talent. He joined Lloyd’s Register in 2013 as a recruitment adviser and is his current role is responsible for leading on all operational aspects of Lloyd’s Register's recruitment/resourcing which includes the management of the global recruitment team in order to fulfil the needs of our internal stakeholders.

  • Guest speaker
    Salma Rashad (Johnson & Johnson) Global Talent Acquisition Leader @ Johnson & Johnson

    Salma is Global Talent Acquisition Leader for Corporate Functions, leading a team of executive search professionals focusing on the recruitment strategies for Johnson & Johnson’s Executive Committee and their direct reports, helping to identify and hire the future C-Suite leaders. Salma began her career as an HR Manager and worked in different industries including IT, retail and banking.

  • Guest speaker
    Paula Simmons Director of Employer Brand & Communications Strategy @ TMP Worldwide

    Paula consults with clients across a range of industries helping them understand and articulate what makes them unique places to work. Alongside this, she also leads the agency’s work to help employers better engage audiences from underrepresented groups.

  • Guest speaker
    Robert Peasnell (PeopleScout) Deputy Managing Director @ PeopleScout

    Robert is one of the UK’s leading experts on recruiting experience, from RPO through to talent advisory, employer brand and candidate journey. He leads PeopleScout’s new solution ideas based on his curious, creative and client first approach.