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Disruptive Materials: World-first Material Innovations & Authentic Circularity in Action

About this event

Disruptive Materials: World-first Material Innovations & Authentic Circularity in Action - surfaces, ceilings, lighting and facades.

A circular economy is not bending the linear take-make-waste model into a cyclical model. Authentic circularity starts with safe ingredients and innovative, sustainable material processes that genuinely disrupt linear manufacturing models.

In this webinar, we hear from game-changing pioneers who profile what world-class, material innovations and circular business cases look like through showcasing world-first material innovations, from lighting to tiles, glass to paint, showcasing the very best of authentic sustainability through best-in-class, sustainably certified innovative materials.

Hear the following presentations from our speakers:

Chair: Brendon Rowen (540 WORLD) Co-Chair: Chaline Church (540 WORLD)

  • Circular Lighting In The Built Environment - Matt Paskin (Whitecroft)
  • Circular Innovations in the Paint Industry - John Thorogood (Graphenstone)
  • Innovations & Circularity in Tiles – Dorien Van der Weele (Royal Mosa)
  • Innovations & Circularity in Stone & Glass - Simon Goude (Ethical Stone)

In partnership with sustainability specialists:


Hosted by

  • Guest speaker
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    Chaline Church Founding Partner & Interior Architect @ 540 WORLD

    Chaline founded FreeSpace Design for healthy interiors architecture (non-toxic spaces for healthy futures). She is passionate about Cradle to Cradle Certified™ products and aims to help establish authentic sustainability on the world-stage and champions future-proofing brands and businesses.

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    Matt Paskin Design Director @ Whitecroft Lighting

    Matt has held leadership roles in Technical, Manufacturing and Marketing functions and was instrumental in the adoption of LED technology at Whitecroft Lighting. Recently he has been the driving force behind the launch of Whitecroft Vitality and the organisations shift to a Circular business model.

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    Brendon Rowen Founding Partner @ 540 WORLD

    Brendon steers his company, Cradle to Circular Design Consultancy Ltd on a clear and deliberate path. He consults for & with government organisations, SME's, manufacturers & innovators on the adoption and implementation of Cradle to Cradle® design principles supporting Circular Economy strategies.

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    John Thorogood Head of Sales UK @ Graphenstone Paint

    John has been in the coatings industry for 12 years, previously working as a specifier & Business Development Manager for a national, multi-branded paint supplier, giving him a very broad range of knowledge in the paint sector.

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    Simon Goude Director @ Ethical Stone

    Simon is a Landscape Architect, Founder and Director of Ethical Stone, a company dedicated to the ethical sourcing of authentically sustainable stone and glass materials, including the UK license holder of Magna-Glaskeramik glass, a Cradle to Cradle Certified™ 'gold' material.

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    Dorien van der Weele Sustainability Manager @ Royal Mosa

    Dorien is responsible for the sustainability program at Royal Mosa, a Dutch ceramic tile manufacturer who has embedded Cradle to Cradle® in all its design, development and manufacturing processes. Ensuring relevant sustainability certifications and communication tools are Dorien’s top priorities.