About this event
About this event
New research shows the UK construction sector is at a sustainability tipping point.
As scrutiny around green claims intensifies, 86% of built environment professionals are now backing mandatory Lifecycle Assessments (LCAs).
What’s more, 52% of decision makers have already switched or considered switching suppliers due to a lack of transparency.
In this webinar, we unpack the key findings from the first annual ‘Green Claims Pulse Survey’ - sharing insights from 277 professionals and 2,820 consumer voices.
Led by Futurebuild’s event director, Martin Hurn, we’ll set out the real-world implications for product selection, supply chain partnerships and internal and external comms.
Talking to the founder of The Anti-Greenwash Charter, Charlie Martin, alongside reputation management specialist, Malin Cunningham from Hattrick, we delve into how industry leaders can be part of closing construction’s growing credibility gap.
Why join?
- Hear the survey findings first-hand and understand what the most telling stats mean for procurers, suppliers, sustainability leaders, sales directors, marketers and anyone with a role in shaping and reviewing green claims
- Learn what your peers (and the next generation of talent) expect from your comms and the watch-outs that are putting decision-makers on high alert
- Gain practical takeaways to build confidence and reduce risk in sharing your organisation’s sustainability action and ambition
Partnering with:
Hosted by
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Guest speaker
Malin Cunningham MD, founder and Certified literacy trainer @ HattrickG
Malin Cunningham is the founder of Hattrick, an award winning b2b PR & thought leadership consultancy and certified B Corp. A strong believer in ‘progress over perfection’, she thrives on helping businesses balance commercial realities with climate conscious operations. As a board trustee for the UN-recognised Carbon Literacy Trust and a certified carbon literacy trainer, she has developed two ‘first of their kind’ accredited Carbon Literacy courses: one for sales & marketing teams in the built environment and another for roofing installers.
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Team member
Martin Hurn Event Director @ FuturebuildT
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Guest speaker
Charlie Martin Co-Founder @ The Anti-Greenwash CharterG
Charlie is a staunch advocate for responsible marketing and the co-founder of the Anti-Greenwash Charter. Additionally, he serves as a director at Gusto, a branding and marketing agency specialising in assisting sustainability-focused organisations in the built environment industry enhance their brand and boost their online visibility.
