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Easyfairs invites you to their webinar

Global change-makers, driving multi-sector innovations & transformations through circular sustainability

About this webinar

To uncover why the 540 WORLD showcase was the most visited stand at London’s Futurebuild 2020 by 1400%, (in case you missed it) we invited some of their favourite, game-changing industry experts to deliver one key angle of business that collaboratively showcases their ‘secret’ for successful, authentic sustainability and circularity. They all highlight that the Cradle to Cradle Certified™ Products Program with its unique, holistic, five category approach to accrediting safe and sustainable products and materials is to them the clear world-leader in evidence-based, safe, circular, sustainable products certification.

540 WORLD is driving a materials revolution in the UK in the built environment through education, policy and business change, namely showcasing authentic safe and circular design solutions through commercial collaborations. In this webinar, we are pairing Dr Christina Raab, vice president of strategy for the Cradle to Cradle Products Innovation Institute, who will outline the Cradle to Cradle Certified™ Products Program, with multi-sector business experts actively engaged with Cradle to Cradle Certified™ materials from chemistry to tiles, glass and waste fibre materials to steel and strategy.

540 WORLD believes that the Cradle to Cradle Certified™ Products Program is undoubtedly the leading, multi-attribute, multi-industry, science-based standard for verifying products for the circular economy – a program that rigorously examines products through multiple categories, particularly through material health, circularity, clean air and climate protection, water and soil stewardship and social fairness.

This fantastic collaboration of experts explains gold standard sustainability at it’s very best for the health of people and planet in this one-hour webinar followed by an open question time.

In partnership with:

Webinar chair:

Brendon Rowen, Founding Partner, 540 WORLD

Hosted by

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    Howie Fendley Chemist & Director @ Fendley Sustainability Advisors (FSA)

    Sustainability Advisor, Chemist and Public Speaker, Howie brings 18 years of specialised safe and circular design experience to clients. His expertise spans multiple sectors, including personal care, fashion, textiles, interior and exterior building products, formulated products to raw materials.

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    Dorien van der Weele Sustainability Manager @ Royal Mosa

    Dorien is responsible for the sustainability program at Royal Mosa, a Dutch ceramic tile manufacturer who has embedded Cradle to Cradle® in all its design, development and manufacturing processes. Ensuring relevant sustainability certifications and communication tools are Dorien’s top priorities.

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    Luc Habets Business Development Manager @ STACO Holding

    Luc is a pioneer. He looks for new directions and makes them accessible. With pugnacity and humour, he finds forging new roads both exciting and fun and is known for his ability to research and connect ICT and construction companies to new market relevancies (in France, Belgium & the Netherlands).

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    Dr Christina Raab Vice President, Strategy & Development @ Cradle to Cradle Products Innovation Institute

    Dr Christina Raab is a passionate sustainability leader at the interface of circularity, sustainable development and innovation. She is responsible for the planning and implementation of growth, innovation and impact initiatives for the programmes and services of the Institute worldwide.

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    Ricardo Weigend Business Developer @ ECOR

    Ricardo collaborates with ECOR as a circular economy business developer in the UK, to enable companies to transform their cellulose fibre waste into valuable applications using ECOR’s technology. He is also doing a PhD on Circular Economy & Foresight, focused on SMEs, at Edinburgh Napier University.

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    Brendon Rowen Founding Partner @ 540 WORLD

    Brendon steers his company, Cradle to Circular Design Consultancy Ltd on a clear and deliberate path. He consults for & with government organisations, SME's, manufacturers & innovators on the adoption and implementation of Cradle to Cradle® design principles supporting Circular Economy strategies.

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    Chaline Church Founding Partner & Interior Architect @ 540 WORLD

    Chaline founded FreeSpace Design for healthy interiors architecture (non-toxic spaces for healthy futures). She is passionate about Cradle to Cradle Certified™ products and aims to help establish authentic sustainability on the world-stage and champions future-proofing brands and businesses.

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    Simon Goude Director @ Ethical Stone

    Simon is a Landscape Architect, Founder and Director of Ethical Stone, a company dedicated to the ethical sourcing of authentically sustainable stone and glass materials, including the UK license holder of Magna-Glaskeramik glass, a Cradle to Cradle Certified™ 'gold' material.