Innovation Talks #2 | Connected packaging: how brands can activate their most powerful owned-media asset

About this Innovation Talk

Connected packaging: how brands can activate their most powerful owned-media asset | Rob Hollands, SharpEnd

Brands have a transformational opportunity to activate their largest owned media asset - the product - to deliver relevant and engaging experiences, create new service models and surface previously unseen consumer insights.

In this rapid-fire session, Rob Hollands will introduce the concept of the ‘connected consumer’, explore how brands are combining creativity and technology to engage consumers (from pilot through to scale) and unpack the incredible data opportunity.​

What will I learn?

By attending this Innovation Talk, you will discover:

• how your brand can engage with consumers in new ways by deploying connected packaging technologies
• how household-name brands such as Pernod Ricard are gaining new insights into their consumers through their packaging
• the creative possibilities that the internet of things can offer to brands and packaging/product developers

You will have a chance to put your questions to Rob in a Q&A session following the talk.

About Rob Hollands and Sharpend

Rob Hollands is managing director of SharpEnd - The Agency of Things™, a full-service partner to some of the largest global brands in the wines & spirits, beauty, fashion and FMCG/CPG sectors.

Rob is responsible for the day-to-day leadership of the business as well as supporting key clients through their digital transformation. His mission is to help brands and consumers connect through the application of creativity, technology and data - removing the borders between the worlds of physical & digital and products & services. He was previously MD of Anthem Worldwide, where he led the evolution of the business from traditional brand design and packaging agency to become a successful connected content agency. He also co-founded – and later sold - the award-winning digital agency UNTITLED.

wearesharpend.com

About Innovation Talks by Easyfairs

This talk part of a a series of online Innovation Talks exploring the challenges and opportunities in packaging design and development for the beauty, luxury, drinks and FMCG markets.

Innovation Talks bring the best thinking in packaging design and development from the market's key leaders and influencers, offering new insights and a vision of the future of the packaging market.

Innovation Talks are presented by Easyfairs' international portfolio of premium and luxury packaging events. Follow the links below to find out more.

www.adfpcdparis.com	www.packaging-london.com