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Innovation Talks #4 | What AR and the mobile first world mean for your packaging

About this event

About this Innovation Talk

What AR and the mobile first world mean for your packaging | Martin Stahel, Zappar

Mobile devices have changed everything about the way we interact with each other and with information in the world around us. Packaging is no exception and augmented reality - AR - is one of the most powerful opportunities for brand owners and packaging developers.

Packaging is a brand’s most undervalued media channel. It’s in constant contact with consumers but too often sits silently. 

Now, through the power of smartphones and AR, brands can create memorable content that engages with consumers and drives commercial value. And a huge uptick in adoption is underway, especially since the arrival of WebAR has removed the need to download an app. 

This interactive Innovation Talk will give you a deep dive into the opportunities that AR presents for packaging development and brands, with case studies from brands such as Nestle, Coca-Cola, Beiersdorf and Bombay Sapphire.

Bring your smartphone to experience live case studies first hand!

And get a flavour of the possibilities of the technology ahead of the talk - just click here 

What will I learn?

By attending this Innovation Talk, you will discover:

  • what AR is and how partners like Nestle, Bombay Sapphire, Beiersdorf, Coca Cola and others harness it to drive commercial returns.
  • how WebAR has removed the need for an app download and has caused a step change in consumer and brand adoption.
  • three top tips for planning your own AR campaign.

You will have a chance to put your questions to Martin in a Q&A session following the talk.

About Martin Stahel and Zappar

Martin is the sales director at Zappar and advises partners across FMCG, beverages, consumer electronics and e-commerce how to harness the power of augmented reality on their packaging and deploy it in the most strategically powerful ways.

Zappar is a world leader in augmented reality on mobile devices and its best-in-class platform bridges the divide between physical packaging and the consumer's smartphone with engaging bite-sized AR experiences. In addition to the packaging industry Zappar also specialises in serving clients across retail, entertainment, sport, finance and corporate learning. As mentioned above, the new introduction of WebAR is a truly seismic step forward for the industry.


About Innovation Talks by Easyfairs

This talk is part of a series of online Innovation Talks exploring the challenges and opportunities in packaging design and development for the beauty, luxury, drinks and FMCG markets.

Innovation Talks bring the best thinking in packaging design and development from the market's key leaders and influencers, offering new insights and a vision of the future of the packaging market.

Innovation Talks are presented by Easyfairs' international portfolio of premium and luxury packaging events. Follow the links below to find out more.

www.adfpcdparis.com www.packaging-london.com

Hosted by

  • Team member
    CN T
    Charlotte Nickless Content & Insight Marketing Manager @ Easyfairs

  • Team member
    AC T
    Alison Church

  • Guest speaker
    Martin Stahel Sales director @ Zappar

  • Team member
    Colette Beal Technical Marketing Manager @ Easyfairs UK & Global