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Easyfairs invites you to their event

Innovation Talks #1 | Shaping luxury brand stories through packaging design

About this event

About this Innovation Talk

Shaping luxury brand stories through packaging design | Sébastien Ehret, Servaire & Co

The best packaging design needs strong stories to connect brands with their consumers. But how do the world's leading premium and luxury brands create those stories?

In this talk, Sébastian Ehret, CEO of Paris design agency Servaire & Co, will explore approaches to storytelling through design in the luxury sector, drawing on case studies from household-name brands in the premium drinks and beauty markets.​

What will I learn?

By attending this Innovation Talk, you will discover:

  • how the world's top luxury and premium brands approach storytelling in their packaging design
  • the key common themes in luxury and premium pack design running through perfume, cosmetics, wines and spirits
  • inspiration and techniques to help your brand develop a closer relationship with your consumers through packaging

You will have a chance to put your questions to Sébastien in a Q&A session following the talk.

About Servaire & Co

Servaire & Co is based in Paris and creates brand strategy, branding, product and packaging design for some of the world's leading brands in the premium and luxury market. Recent projects have included work for brands including Veuve Clicquot, Dom Pérignon, Rémy Martin, Lancome, Guerlain, Diptyque, Calvin Klein and many more.


About Innovation Talks by Easyfairs

This talk is the first in a series of online Innovation Talks exploring the challenges and opportunities in packaging design and development for the beauty, luxury, drinks and FMCG markets.

Innovation Talks bring the best thinking in packaging design and development from the market's key leaders and influencers, offering new insights and a vision of the future of the packaging market.

Innovation Talks are presented by Easyfairs' international portfolio of premium and luxury packaging events. Follow the links below to find out more.

www.adfpcdparis.com www.packaging-london.com

Hosted by

  • Team member
    Colette Beal Technical Marketing Manager @ Easyfairs UK & Global

  • Guest speaker
    Sébastien Ehret CEO @ Servaire & Co