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MMO: Key Considerations Before You Go In-House

About this event

Hosted by Ekimetrics featuring Forrester.

An in-house Marketing Mix Optimization (MMO) model can be a powerful way to achieve always-on measurement, increase agility, and improve data management and transparency. But is in-house the right model for your unique business?

Join guest speaker, Forrester Principal Analyst Tina Moffet and Ekimetrics CEO Jean-Baptiste Bouzige, as they unpack the emerging trends and key concerns around in-house marketing analytics. In this webinar, you’ll learn:

  • Critical questions every CEO, CMO and CDO must ask to determine their organization’s readiness for in-house
  • Benefits, challenges, and risk factors of in-house vs. outsourced or hybrid models
  • Where to get started — including steps and timing for transitioning to in-house MMO

If you’re considering bringing part or all of your MMO capabilities in-house, this webinar is the first step of your roadmap.

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Hosted by

  • Guest speaker
    G
    Jean-Baptiste Bouzige CEO @ Ekimetrics

  • Guest speaker
    G
    Tina Moffett Principal Analyst @ Forrester

Ekimetrics

We master data science to empower your business. Marketing performance, Data Science Transformation, Customer Centricity, Operational Excellence.