About this event
Hosted by Ekimetrics featuring Forrester.
An in-house Marketing Mix Optimization (MMO) model can be a powerful way to achieve always-on measurement, increase agility, and improve data management and transparency. But is in-house the right model for your unique business?
Join guest speaker, Forrester Principal Analyst Tina Moffet and Ekimetrics CEO Jean-Baptiste Bouzige, as they unpack the emerging trends and key concerns around in-house marketing analytics. In this webinar, you’ll learn:
- Critical questions every CEO, CMO and CDO must ask to determine their organization’s readiness for in-house
- Benefits, challenges, and risk factors of in-house vs. outsourced or hybrid models
- Where to get started — including steps and timing for transitioning to in-house MMO
If you’re considering bringing part or all of your MMO capabilities in-house, this webinar is the first step of your roadmap.
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Ekimetrics
We master data science to empower your business. Marketing performance, Data Science Transformation, Customer Centricity, Operational Excellence.
