About this event
AI has changed what's possible in marketing. Klarna is proof of what happens when a team actually runs with it.
In this session, Luke Harries (Head of Growth, ElevenLabs) sits down with David Sandström (CMO, Klarna) for one of the most tactical conversations in AI marketing.
We're skipping the theory and going straight to the workflows — the exact processes, tools, and team structures behind one of the most significant AI transformations in marketing today.
What you'll learn
- How Klarna rebuilt core marketing workflows with AI from the ground up
- The tools, processes, and team structures that made it possible
- How they drove organization-wide AI adoption — and what most companies get wrong
- Why creativity is becoming the last true differentiator in the AI era
- Tactical takeaways you can bring back to your own team
ElevenLabs
ElevenLabs is an AI audio research and deployment company. As voice becomes a primary interface for using technology, we build AI that makes these interactions effortless and human.
