Cooper Parry: Brand-Building Through a Creative Alumni Network

Cooper Parry are not only one of the fastest-growing firms of accountants and business advisers in the UK, but also repeatedly make the list of the UK’s 100 Best Companies to Work For. Now they're sharing their unique approach to creating an engaging alumni brand that really stands out.

They've recently catapulted their alumni network into the spotlight, making it resonate with thousands of former employees and generating a substantial buzz within their professional community. The talented team behind this explosive launch has agreed to share insights into their journey - revealing the core values that guided their efforts, the inspiration that fueled their innovative approach and the meticulous steps taken to seamlessly integrate their alumni network as a natural extension of their existing brand.