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Net Zero Under Pressure: How Developers can Build Support Amid Growing Scepticism

About this event

As the political and public debate around net zero becomes increasingly challenging, infrastructure developers are finding themselves at the centre of a shifting landscape. Once broadly supported, the net zero agenda is now facing heightened scrutiny, from concerns about cost and fairness to questions about pace and practicality.

In this Expert Talk, brought to you by Environment Analyst's Leadership Network, Martin McCrink, Managing Partner at Copper Consultancy, will explore how developers can navigate this evolving context to secure support for their projects. Drawing on recent experience across major UK infrastructure schemes, Martin will discuss:

  • How to respond to rising scepticism and politicisation of net zero
  • Strategies for building trust and demonstrating local and national support
  • The importance of clear, credible narratives in a contested space
  • Risk and opportunities in the coming months

Copper is a specialist in communications, stakeholder engagement and consultation. It has been part of RSK Group since 2022.

Hosted by

  • Guest speaker
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    Martin McCrink Managing Partner @ Copper Consultancy

    Martin McCrink is Managing Partner at Copper Consultancy, where he leads strategic communications and stakeholder engagement for some of the UK’s most complex infrastructure and development projects. With a background in politics and public affairs, Martin specialises in helping clients navigate sensitive policy environments and build lasting public support. He has advised on nationally significant projects across energy, transport, and regeneration, and regularly develops reports on infrastructure, public perception and project delivery.

  • Team member
    CF T
    Cameron Franssen

Environment Analyst

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