How Rituals Fairly and Efficiently Turns 1M+ Candidates into 10,000+ Hires with Equalture

Join this live, interactive 60-minute session with Rituals’ Global Talent Acquisition & Employer Branding Director. Designed for TA and HR leaders hiring at scale in retail or other frontline, high-volume environments, this session shows how Rituals’ new retail hiring process:

• Made time-to-hire 7x faster
• Achieved a 4.6/5 candidate experience rating
• Saved Shop Managers 3–6 hours per hire
• Significantly improved hiring & interview quality

Every year, Rituals hires more than 10,000 retail employees and reviews over 1 million applications worldwide. At that scale, hiring decisions need to be fast, fair, and candidate-first - especially when every candidate is also a potential customer. But speed alone isn’t enough. Without a clear definition of what success looks like on the shop floor, high-volume hiring can quickly lead to mismatches, lower-quality hires, and high turnover rates.

To tackle this, Rituals redesigned its retail hiring process with a clear focus: hiring for potential instead of background. To make this approach objective and scalable, Rituals partnered with Equalture, a game-based assessment platform for frontline hiring. Equalture helps organisations define what success looks like in each role and assess those success signals early in the hiring funnel -without bias, while ensuring an unforgettable experience.

In this exclusive webinar, Rituals and Equalture explain how they built a new retail selection process together, from defining clear success profiles on the shop floor to designing a scalable, bias-reduced hiring flow that combines Equalture’s game-based assessments with conversational AI to support fast, fair, and successful high-volume hiring.

Hosted by Anne Albracht (Director Talent Acquisition & Employer Branding, Rituals) and Charlotte Melkert (CEO, Equalture), this webinar will cover:

• The challenges that triggered Rituals’ retail hiring redesign
• How Equalture helped define Rituals’ success profiles for different retail roles (Top-Performer Signal Mapping™)
• A walkthrough of the new candidate journey
• First results, insights, and learnings
• Answering live questions from the audience