About this webinar
Have you bought a car without test driving it? Didn’t think so. So why would you launch a new product without gathering consumer feedback first?
Virtual stores and eye-tracking solutions are a new way to “test drive” your packaging or seasonal displays with research participants before it hits the retail store or shelf.
But who creates a virtual store? What is eye-tracking? How is it used? Why digital data collection? What are the benefits to implementing your own research?
In this webinar, you’ll learn:
This Webinar is ideal for:
Michael has spent more than 17 years at Esko and has amassed more than 25 years total in the graphic, printing, and packaging industry. He’s also very passionate about 3D virtual prototype and cutting-edge digital technologies.
Susie Stitzel is Esko’s Product Manager for Design & 3D Solutions. Susie has more than 25 years of experience in the design, prepress, printing, and packaging industries.
Esko helps its customers make the best packaging for billions of consumers. Our product portfolio supports and manages the packaging and print processes for brands, pharma and life science, and retailers.
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