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Esko | Brand Solutions invites you to its webinar

Improve Packaging with VR & Consumer Insights

About this webinar

Have you bought a car without test driving it? Didn’t think so. So why would you launch a new product without gathering consumer feedback first?

Virtual stores and eye-tracking solutions are a new way to “test drive” your packaging or seasonal displays with research participants before it hits the retail store or shelf.

But who creates a virtual store? What is eye-tracking? How is it used? Why digital data collection? What are the benefits to implementing your own research?

In this webinar, you’ll learn:

  • More about creating virtual stores and how eye-tracking is used,
  • The benefits to bringing consumer research in-house versus utilizing a third-party provider,
  • How Esko Store Visualizer (and Consumer Insights) can help you successfully design, market, and better position your product on the shelf.

This Webinar is ideal for:

  • Category Managers,
  • Consumer Insights Managers,
  • Marketing Managers,
  • Packaging Managers,
  • Packaging Design Managers.

Hosted by

  • Team member
    MJ T
    Maria Jollie

  • Team member
    CW T
    Cooper Whitescarver

  • Team member
    MS T
    Marion Sicre

  • Guest speaker
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    Michael Naughton Account Executive @ Esko | Brand Solutions

    Michael has spent more than 17 years at Esko and has amassed more than 25 years total in the graphic, printing, and packaging industry. He’s also very passionate about 3D virtual prototype and cutting-edge digital technologies.

  • Guest speaker
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    Susie Stitzel Product Manager – Design & 3D Solutions @ Esko

    Susie Stitzel is Esko’s Product Manager for Design & 3D Solutions. Susie has more than 25 years of experience in the design, prepress, printing, and packaging industries.

Esko | Brand Solutions

Packaging Connected

Esko helps its customers make the best packaging for billions of consumers. Our product portfolio supports and manages the packaging and print processes for brands, pharma and life science, and retailers.