About this event
Structured content management enables pharma companies to create, approve, translate, and transfer content more efficiently during the drug development lifecycle. It provides both a strategy and method for pharma companies to “write once and use everywhere,” providing a single source of truth for all content components. Structured content also helps companies mitigate risks, improve time to market, and reuse content across different teams and business units.
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Regina Lynn Preciado is the Senior Director of Content Strategy Solutions at Content Rules. She leads content strategy teams to help pharma and biotech organizations adopt structured content successfully. Regina has helped clinical, non-clinical, labeling, quality, and marketing teams reduce the time it takes to produce high quality content at scale. Regina is an industry expert in structured content authoring, component content management, and content reuse and automation.
Simon has 25 years of experience providing software solutions to global companies covering SAP, PLM and now Packaging Management systems. At Esko he is responsible for Strategic Pharmaceutical Accounts and looks after Esko’s Pharmaceutical business across EMEA.
David Turner is an industry veteran in the areas around content management and content structure. He is particularly adept at demonstrating the business benefits of digital transformation and helping organizations identify ROI KPIs to gauge investments in systems, structure, and semantics. David is fluent across a number of industries and has helped scholarly publishers, global pharma organizations, and worldwide manufacturers recognize the value of content structure and semantic enrichment. David frequently speaks at industry events on content technology initiatives related to Digital Transformation, Structured Formatting, Content and Document Management, Metadata Enrichment, Publishing Automation, and Compliance Information Management.
Esko | Brand Solutions, a Danaher company, provides a collaborative content creation platform for packaging, label, and marketing collateral. Each solution equips marketing, branding, regulatory, and packaging teams to increase productivity, reduce costs, and save time in their content processes.