About this event
In a world where packaging complexity is growing and standardization is rare — especially in large groups like CCL — your files need to carry more than just design. PDF+ is Esko’s evolution of Native PDF, purpose-built for packaging workflows. Unlike the rigid Normalized PDF format, PDF+ is lighter, smarter, and dynamic, carrying object-level intelligence that flows seamlessly across editing, automation, and output.
This 45-minute session will break down the differences in simple terms, showing how ArtPro+ with PDF+ helps your prepress teams work faster, spot errors earlier, and stay future-proof — even in decentralized operations like yours.
Whether your site is already using ArtPro+ or still working with Classic Editors, this workshop will help you assess where you are, and where you can go next.
Key Takeaways:
- See the difference: Learn the practical, structural differences between PDF+ and Normalized PDF—and why it matters.
- Unlock automation: Discover how PDF+ enables faster downstream processing, fewer manual touchpoints, and stronger QC.
- Smarter metadata: Understand how object-level metadata (vs. XMP) makes your files dynamic and cleaner over time.
- CCL spotlight: Hear directly from a CCL site that has already adopted PDF+ — their journey, benefits, and lessons learned.
- Start your transition: Get actionable tips for preparing your team and workflows for PDF+ migration using ArtPro+.
Hosted by
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Team member
Karine Colagiorgio Field Marketing Manager @ EskoT
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Guest speaker
Stef De Meulemeester R&D Application Specialist @ EskoG
Based out of Belgium, Stef plays a pivotal role in Esko’s R&D team as an Application Specialist for solutions including ArtPro+, DeskPack, Studio, Store Visualizer, Artwork Automation, and Dynamic Content. He bridges product development and global enablement by translating complex features into real-world applications. Stef also leads internal enablement programs—training Esko’s global network of presales, service team and trainers to deliver consistent, high-impact support to our customers.
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Team member
Balaji Rengarajan Product Manager @ EskoT
Based out of India, Balaji leads global product strategy for Esko’s Graphic Editing portfolio, including ArtPro+, DeskPack, and PDF+. He helps converters transition to scalable, Native PDF workflows that solve real-world packaging challenges.
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Guest speaker
Martyn Webster Global Account Manager @ EskoG
Martyn has 25 years experience within the converting industry, mainly working within the folding carton and label industries as pre-press operator and pre-press manager. Currently Martyn hold the role Global Account Manager.
Esko
Automate, Connect, and Accelerate the Entire Packaging Go-to-Market ProcessEsko is a global provider of integrated software and hardware solutions that accelerate the go-to-market process of packaged goods.
For each stakeholder in the process, Esko solutions enable them to work efficiently and deliver right-first-time packaging and marketing content on time, every time.
